diff --git a/services.py b/services.py
index f573285..5da63ef 100644
--- a/services.py
+++ b/services.py
@@ -275,10 +275,11 @@ async def provision_merchant(
     )
     await create_zone(merchant.id, online_zone)
 
-    name = display_name or "My"
+    raw_owner_name = display_name or "My"
+    owner_name = raw_owner_name[:1].upper() + raw_owner_name[1:]
     default_stall = Stall(
         wallet=wallet_id,
-        name=f"{name}'s Store",
+        name=f"{owner_name}'s Store",
         currency="sat",
         shipping_zones=[online_zone],
     )