Apply founder slide-by-slide feedback

- Preserve "SolLunar" camel-case inside uppercase kickers/breadcrumb (new brandCaseParts helper; was rendering "SOLLUNAR") - Slide 2: "work began" (not begun); clarify tenants = resident businesses (retailers, food co-ops, makers) - Slide 3: bigger/bolder mycelium labels & zone captions - Slide 4: spell out near-field communication (NFC); "we" -> "the user" - Slide 9: membership prices $48/$148/$348; amenity examples (cold plunge, sauna, gym); Bitcoin ATM -> Bitcoin terminal - Slide 10: Yellow Houses -> Cypherpunk Commons A & B; describe Outdoor/Office; VIP guest room -> Long-term guest housing - Slide 13: P&L clearly labelled estimated/projected (recomputed from new prices: $65k rev / $31k profit / ~$372k yr) - Slide 15: "Prove the model in Austin. Prove the replicability in France. Achieve decentralization." - Sync PITCH-CONTENT.md to match Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
2026-08-06 22:18:39 +02:00 · 2026-08-06 22:18:39 +02:00 · 1c68b5b1b7
commit 1c68b5b1b7
parent 3d0ee2f5c7
9 changed files with 110 additions and 68 deletions
--- a/PITCH-CONTENT.md
+++ b/PITCH-CONTENT.md
@ -36,8 +36,9 @@ summit gathering and the farm are next.
 - Peak experiences don't compound without ongoing relationships, education, and a place to practice.

 **Thesis:** SolLunar Society is the missing infrastructure — a community hub
-where the work begun at transformational events continues through membership,
-tenants, events and regenerative living.
+where the work began at transformational events continues through membership,
+resident businesses (retailers, food co-ops and makers), events and
+regenerative living.

 ---

@ -65,8 +66,8 @@ Summit Gatherings** (travelling), **Château du Faune** (farm) — plus faint
 place plugs in.

 - **Decentralized mesh network** — Community-owned routers and mesh kits blanket each location; connectivity no single provider can switch off.
- **Open hardware** — Servers, routers, exchange kiosks and NFC hardware from a documented, replicable bill of materials.
- **Sovereign software** — Self-hosted services on a stack we control; no platform lock-in, forkable by any future node.
+- **Open hardware** — Servers, routers, exchange kiosks and near-field communication (NFC) hardware from a documented, replicable bill of materials.
+- **Sovereign software** — Self-hosted services on a stack the user controls; no platform lock-in, forkable by any future node.
 - **Bitcoin & Lightning** — Instant, low-fee settlement at kiosks and NFC points. Value stays in the network, not the middleman.
 - **Nostr identity & comms** — Portable identity, messaging and social layer that travels with members across every node.
 - **Replicable blueprint** — Every node ships its build docs. Proven once, the whole stack redeploys anywhere in the world.
@ -96,9 +97,9 @@ we're raising for.
 **What makes it unique**
 - Live, financially-modeled first node (real P&L)
 - Five founding tenants + a three-tier membership
- Bitcoin ATM, vending & the full member ecosystem on site
+- Bitcoin terminal, vending & the full member ecosystem on site

-**Spaces:** Retail space · Event space · Private lounge · Co-working · Yellow House hostel & data center
+**Spaces:** Retail space · Event space · Private lounge · Co-working · Cypherpunk Commons hostel & data center
 **How it earns:** Memberships · Tenants · Events & venue buyouts

 ---
@ -145,9 +146,9 @@ Recurring membership is the core of the model — priced right for the Austin ma

 | Tier | Price / mo | Target members | Includes |
 | --- | --- | --- | --- |
-| **Solarpunk Society** | $50 | 150 | Member events; amenities, vending & Bitcoin ATM; access to tenants |
-| **Lunarpunk Locals** | $150 | 100 | Coworking days at SolLunar; access to tenants; amenities, vending & Bitcoin ATM |
-| **Cypherpunk Commons** *(flagship)* | $350 | 50 | Coworking with the Lab 484 team; all locations · tech support; Bitcoin ATM, vending, coffee & tea; full tenant & amenity access |
+| **Solarpunk Society** | $48 | 150 | Member events; amenities (cold plunge, sauna & gym); vending & Bitcoin terminal; access to tenants |
+| **Lunarpunk Locals** | $148 | 100 | Coworking days at SolLunar; amenities (cold plunge, sauna & gym); vending & Bitcoin terminal; access to tenants |
+| **Cypherpunk Commons** *(flagship)* | $348 | 50 | Coworking with the Lab 484 team; all locations · tech support; cold plunge, sauna, gym & coworking; vending, coffee, tea & Bitcoin terminal; full tenant & amenity access |

 **Austin comparables:** Soho House $350 · Bond Collective $300 · Bathe $200 · Stardust Garage $155 · Submersive $41

@ -155,13 +156,13 @@ Recurring membership is the core of the model — priced right for the Austin ma

 ## 10 · The building — one address, three buildings

-A members' society up front, two Yellow Houses behind — lodging, coworking and
-the data center that runs it all. *The Yellow House data center makes SolLunar
-self-hosting — the Lab 484 stack runs on-site, not in someone else's cloud.*
+A members' society up front, Cypherpunk Commons A & B behind — lodging, coworking
+and the data center that runs it all. *The Cypherpunk Commons data center makes
+SolLunar self-hosting — the Lab 484 stack runs on-site, not in someone else's cloud.*

 - **SolLunar Society** — Retail space · Event space · Private office · Private lounge
- **Lab 484 · Yellow House 1** — Hostel room ($40/night) · Healer room · Coworking · Meeting room · Outdoor
- **Lab 484 · Yellow House 2** — VIP guest room · Office · Data center · Outdoor
+- **Cypherpunk Commons A** — Hostel room ($40/night) · Healer room · Coworking · Meeting room · Outdoor (activity space, food truck & café)
+- **Cypherpunk Commons B** — Long-term guest housing · Office (coworking with amenities) · Data center · Outdoor (activity space, food truck & café)

 ---

@ -190,22 +191,22 @@ money, your identity travel with you.

 ## 13 · The numbers — SolLunar Society unit economics

-Real **monthly** P&L for the Austin node. *(Figures recomputed from the source
-plan's line items; the source summary table stated $71.4k rev / $38.5k exp,
-which didn't reconcile — see the caveat below.)*
+**Estimated monthly** P&L for the Austin node — projections, not audited results.
+*(Figures recomputed from the source plan's line items; the source summary table
+stated $71.4k rev / $38.5k exp, which didn't reconcile — see the caveat below.)*

 **Summary (recomputed):**

 | | Monthly | Yearly |
 | --- | --- | --- |
-| **Revenue** | **$65,400** | $784,800 |
+| **Revenue** | **$65,000** | $780,000 |
 | **Expenses** | **$34,000** | $408,000 |
-| **Net profit** | **$31,400** | **~$376,800** |
+| **Net profit** | **$31,000** | **~$372,000** |

-**Revenue — Memberships ($36,500/mo)**
- Cypherpunk Commons — $17,500 (50 × $350)
- Solarpunk Society — $7,500 (150 × $50)
- Lunarpunk Locals — $1,500 ($150/mo · count TBD)
+**Revenue — Memberships ($36,100/mo)**
+- Cypherpunk Commons — $17,400 (50 × $348)
+- Solarpunk Society — $7,200 (150 × $48)
+- Lunarpunk Locals — $1,500 ($148/mo · count TBD)
 - Vending machine sales — $5,000
 - Promo / B2B network sales — $5,000

@ -227,11 +228,12 @@ which didn't reconcile — see the caveat below.)*
 - Overhead — $3,000
 - Utilities — $2,000 (electric, water, trash)

-> ⚠️ **Caveats to reconcile:** the source doc's summary table stated
-> $71,400 revenue / $38,500 expenses / $32,900 profit / $394,800/yr, which does
-> **not** match the line items above (line items give $65,400 / $34,000 /
-> $31,400 / $376,800). Also, **Lunarpunk Locals** income ($1,500) doesn't match
-> its "100 × $150" annotation. Numbers here use the line-item recomputation.
+> ⚠️ **These are estimated figures — projections, not audited results.** The
+> source doc's summary table stated $71,400 revenue / $38,500 expenses / $32,900
+> profit / $394,800/yr, which does **not** match the line items above (line items
+> give $65,000 / $34,000 / $31,000 / $372,000). Also, **Lunarpunk Locals** income
+> ($1,500) doesn't match its "100 × $148" annotation. Numbers here use the
+> line-item recomputation.

 ---

@ -255,12 +257,12 @@ Invest in SolLunar Society — the first node, opening in Austin.

 | Option | Amount | Equity | Annual profit share¹ | What it funds |
 | --- | --- | --- | --- | --- |
-| **Get started** | $400k | 10% | ~$37,680 / yr | Seeds the launch — sign the lease, fit out the space and open the doors. |
-| **Full execution** *(full build)* | $900k | 25% | ~$94,200 / yr | Funds the full build-out and the first operating year end to end. |
+| **Get started** | $400k | 10% | ~$37,200 / yr | Seeds the launch — sign the lease, fit out the space and open the doors. |
+| **Full execution** *(full build)* | $900k | 25% | ~$93,000 / yr | Funds the full build-out and the first operating year end to end. |

-¹ On SolLunar Society's recomputed ~$376,800/yr node profit.
+¹ On SolLunar Society's estimated ~$372,000/yr node profit.

- **Prove the model in Austin, then replicate it on Lab 484 — the summit gathering and the farm are next.**
+- **Prove the model in Austin. Prove the replicability in France. Achieve decentralization.**
 - **Contact:** team@l484.com · Book an investor call

 ---
--- a/src/deck/Deck.vue
+++ b/src/deck/Deck.vue
@ -2,7 +2,7 @@
 import { computed, ref, watch } from 'vue'
 import { ChevronLeft, ChevronRight, Sun, Moon } from '@lucide/vue'
 import { useDeck } from './useDeck'
-import { brand } from './data'
+import { brand, brandCaseParts } from './data'
 import markUrl from '@/deck/assets/mark.png'

 // theme: dark by default, persisted; a single `.dark` class flips every token
@ -79,7 +79,9 @@ function onTouchEnd(e: TouchEvent) {
        <span class="font-display text-sm font-semibold tracking-wide text-fg">SolLunar</span>
      </span>
      <div class="flex items-center gap-3">
-        <span class="text-xs uppercase tracking-[0.2em]">{{ current.label }}</span>
+        <span class="text-xs uppercase tracking-[0.2em]">
+          <span v-for="p in brandCaseParts(current.label)" :key="p.id" :class="{ 'normal-case': p.keep }">{{ p.text }}</span>
+        </span>
        <button
          class="pointer-events-auto grid size-8 place-items-center rounded-full border border-line bg-surface-2 text-fg transition hover:bg-surface-3"
          :aria-label="dark ? 'Switch to light mode' : 'Switch to dark mode'"
--- a/src/deck/components/MyceliumNetwork.vue
+++ b/src/deck/components/MyceliumNetwork.vue
@ -300,19 +300,22 @@ const festivalCaps = [
 <style scoped>
 .myc-label-name {
  font-family: var(--font-display);
-  font-size: 17px;
-  font-weight: 600;
+  font-size: 19px;
+  font-weight: 700;
 }
 .myc-label-tag {
-  font-size: 10px;
-  letter-spacing: 0.22em;
-  fill: var(--color-fg-muted);
+  font-size: 12.5px;
+  font-weight: 600;
+  letter-spacing: 0.16em;
+  fill: var(--color-fg);
+  opacity: 0.85;
 }
 .myc-zone {
-  font-size: 11px;
-  letter-spacing: 0.24em;
-  fill: var(--color-fg-muted);
-  opacity: 0.7;
+  font-size: 13px;
+  font-weight: 600;
+  letter-spacing: 0.18em;
+  fill: var(--color-fg);
+  opacity: 0.8;
 }

 .myc-pulse {
--- a/src/deck/components/SlideFrame.vue
+++ b/src/deck/components/SlideFrame.vue
@ -1,5 +1,7 @@
 <script setup lang="ts">
 /** Shared slide chrome: consistent padding, kicker, title, subtitle + body slot. */
+import { brandCaseParts } from '../data'
+
 defineProps<{
  kicker?: string
  title?: string
@ -17,7 +19,7 @@ defineProps<{
      v-if="kicker"
      class="mb-3 text-xs font-semibold uppercase tracking-[0.25em] text-amber"
    >
-      {{ kicker }}
+      <span v-for="p in brandCaseParts(kicker)" :key="p.id" :class="{ 'normal-case': p.keep }">{{ p.text }}</span>
    </p>
    <h2
      v-if="title"
--- a/src/deck/data.ts
+++ b/src/deck/data.ts
@ -44,7 +44,7 @@ export const problem = {
    'Peak experiences don’t compound without ongoing relationships, education, and a place to practice.',
  ],
  thesis:
-    'SolLunar Society is the missing infrastructure — a community hub where the work begun at transformational events continues through membership, tenants, events and regenerative living.',
+    'SolLunar Society is the missing infrastructure — a community hub where the work began at transformational events continues through membership, resident businesses (retailers, food co-ops and makers), events and regenerative living.',
 }

 export type Accent = 'pine' | 'indigo' | 'rose' | 'clay'
@ -81,9 +81,9 @@ export const entities: Entity[] = [
    traits: [
      'Live, financially-modeled first node (real P&L)',
      'Five founding tenants + a three-tier membership',
-      'Bitcoin ATM, vending & the full member ecosystem on site',
+      'Bitcoin terminal, vending & the full member ecosystem on site',
    ],
-    spaces: ['Retail space', 'Event space', 'Private lounge', 'Co-working', 'Yellow House hostel & data center'],
+    spaces: ['Retail space', 'Event space', 'Private lounge', 'Co-working', 'Cypherpunk Commons hostel & data center'],
    revenue: ['Memberships', 'Tenants', 'Events & venue buyouts'],
    icon: 'Building2',
  },
@ -194,12 +194,12 @@ export const tech = [
  },
  {
    title: 'Open hardware',
-    body: 'Servers, routers, exchange kiosks and NFC hardware from a documented, replicable bill of materials.',
+    body: 'Servers, routers, exchange kiosks and near-field communication (NFC) hardware from a documented, replicable bill of materials.',
    icon: 'Cpu',
  },
  {
    title: 'Sovereign software',
-    body: 'Self-hosted services on a stack we control — no platform lock-in, forkable by any future node.',
+    body: 'Self-hosted services on a stack the user controls — no platform lock-in, forkable by any future node.',
    icon: 'Code',
  },
  {
@ -324,30 +324,41 @@ export type Membership = {
 export const memberships: Membership[] = [
  {
    name: 'Solarpunk Society',
-    price: 50,
+    price: 48,
    target: 150,
    blurb: 'Events access.',
-    perks: ['Member events', 'Amenities, vending & Bitcoin ATM', 'Access to tenants'],
+    perks: [
+      'Member events',
+      'Amenities: cold plunge, sauna & gym',
+      'Vending & Bitcoin terminal',
+      'Access to tenants',
+    ],
  },
  {
    name: 'Cypherpunk Commons',
-    price: 350,
+    price: 348,
    target: 50,
    featured: true,
    blurb: 'Full access, all locations.',
    perks: [
      'Coworking with the Lab 484 team',
      'All locations · tech support',
-      'Bitcoin ATM, vending, coffee & tea',
+      'Cold plunge, sauna, gym & coworking',
+      'Vending, coffee, tea & Bitcoin terminal',
      'Full tenant & amenity access',
    ],
  },
  {
    name: 'Lunarpunk Locals',
-    price: 150,
+    price: 148,
    target: 100,
    blurb: 'Coworking days.',
-    perks: ['Coworking days at SolLunar', 'Access to tenants', 'Amenities, vending & Bitcoin ATM'],
+    perks: [
+      'Coworking days at SolLunar',
+      'Amenities: cold plunge, sauna & gym',
+      'Vending & Bitcoin terminal',
+      'Access to tenants',
+    ],
  },
 ]

@ -384,9 +395,9 @@ export const pnlGroups: PnlGroup[] = [
    accent: 'indigo',
    kind: 'revenue',
    items: [
-      { label: 'Cypherpunk Commons', amount: 17_500, note: '50 × $350' },
-      { label: 'Solarpunk Society', amount: 7_500, note: '150 × $50' },
-      { label: 'Lunarpunk Locals', amount: 1_500, note: '$150/mo · count TBD' },
+      { label: 'Cypherpunk Commons', amount: 17_400, note: '50 × $348' },
+      { label: 'Solarpunk Society', amount: 7_200, note: '150 × $48' },
+      { label: 'Lunarpunk Locals', amount: 1_500, note: '$148/mo · count TBD' },
      { label: 'Vending machine sales', amount: 5_000 },
      { label: 'Promo / B2B network sales', amount: 5_000 },
    ],
@ -453,12 +464,23 @@ export const buildings = [
    rooms: ['Retail space', 'Event space', 'Private office', 'Private lounge'],
  },
  {
-    name: 'Lab 484 · Yellow House 1',
-    rooms: ['Hostel room · $40/night', 'Healer room', 'Coworking', 'Meeting room', 'Outdoor'],
+    name: 'Cypherpunk Commons A',
+    rooms: [
+      'Hostel room · $40/night',
+      'Healer room',
+      'Coworking',
+      'Meeting room',
+      'Outdoor · activity space, food truck & café',
+    ],
  },
  {
-    name: 'Lab 484 · Yellow House 2',
-    rooms: ['VIP guest room', 'Office', 'Data center', 'Outdoor'],
+    name: 'Cypherpunk Commons B',
+    rooms: [
+      'Long-term guest housing',
+      'Office · coworking with amenities',
+      'Data center',
+      'Outdoor · activity space, food truck & café',
+    ],
  },
 ]

@ -520,6 +542,16 @@ export const fmtUsd = (n: number) => {

 export const fmtUsdFull = (n: number) => `$${n.toLocaleString('en-US')}`

+/**
+ * Split a label so the "SolLunar" brand keeps its camel-case even inside a
+ * CSS `uppercase` eyebrow — the `keep` parts get `normal-case`.
+ */
+export const brandCaseParts = (text: string) =>
+  text
+    .split(/(SolLunar)/)
+    .filter(Boolean)
+    .map((t, i) => ({ id: i, text: t, keep: t === 'SolLunar' }))
+
 /** Tailwind class helpers keyed by entity accent — keeps slides declarative. */
 export const accentText: Record<Accent, string> = {
  pine: 'text-pine-300',
--- a/src/deck/gallery/city/1ac3edae-ff85-4977-9025-d44abb0e5722.png
+++ b/src/deck/gallery/city/1ac3edae-ff85-4977-9025-d44abb0e5722.png
--- a/src/deck/slides/AskSlide.vue
+++ b/src/deck/slides/AskSlide.vue
@ -67,7 +67,7 @@ const options = investorAsk.options.map((o) => ({ ...o, annual: Math.round(pnl.y
    </div>

    <p class="mt-8 max-w-xl text-sm text-fg-muted">
-      Prove the model in Austin, then replicate it on Lab 484 — the summit gathering and the farm are next.
+      Prove the model in Austin. Prove the replicability in France. Achieve decentralization.
    </p>
  </SlideFrame>
 </template>
--- a/src/deck/slides/PnlSlide.vue
+++ b/src/deck/slides/PnlSlide.vue
@ -38,7 +38,7 @@ const revPct = (id: string) =>
  <SlideFrame
    kicker="SolLunar Society · unit economics"
    title="The numbers"
-    subtitle="Real monthly P&L for the Austin node. Tap any category to break it down."
+    subtitle="Estimated monthly P&L for the Austin node. Tap any category to break it down."
  >
    <!-- headline stats -->
    <div class="grid grid-cols-2 gap-3 sm:grid-cols-4">
@ -144,8 +144,9 @@ const revPct = (id: string) =>
    </div>

    <p class="mt-4 text-[11px] text-fg-muted/70">
-      Figures recomputed from the plan's line items. The source summary stated
-      {{ fmtUsd(pnlDocSummary.revenue) }} rev / {{ fmtUsd(pnlDocSummary.expenses) }} exp —
+      <span class="font-semibold text-amber">Estimated figures — projections, not audited results.</span>
+      Recomputed from the plan's line items; the source summary stated
+      {{ fmtUsd(pnlDocSummary.revenue) }} rev / {{ fmtUsd(pnlDocSummary.expenses) }} exp and is
      being reconciled. Lunarpunk Locals count is TBD.
    </p>
  </SlideFrame>
--- a/src/deck/slides/SpacesSlide.vue
+++ b/src/deck/slides/SpacesSlide.vue
@ -10,7 +10,7 @@ const icons = ['Building2', 'BedDouble', 'Cpu']
  <SlideFrame
    kicker="SolLunar Society · the building"
    title="One address, three buildings"
-    subtitle="A members' society up front, two Yellow Houses behind — lodging, coworking and the data center that runs it all."
+    subtitle="A members' society up front, Cypherpunk Commons A & B behind — lodging, coworking and the data center that runs it all."
  >
    <div class="grid gap-4 md:grid-cols-3">
      <div
@ -34,7 +34,7 @@ const icons = ['Building2', 'BedDouble', 'Cpu']
    </div>

    <p class="mt-6 text-sm text-fg-muted">
-      The Yellow House data center makes SolLunar self-hosting — the Lab 484 stack runs on-site,
+      The Cypherpunk Commons data center makes SolLunar self-hosting — the Lab 484 stack runs on-site,
      not in someone else's cloud.
    </p>
  </SlideFrame>