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- Preserve "SolLunar" camel-case inside uppercase kickers/breadcrumb
  (new brandCaseParts helper; was rendering "SOLLUNAR")
- Slide 2: "work began" (not begun); clarify tenants = resident
  businesses (retailers, food co-ops, makers)
- Slide 3: bigger/bolder mycelium labels & zone captions
- Slide 4: spell out near-field communication (NFC); "we" -> "the user"
- Slide 9: membership prices $48/$148/$348; amenity examples
  (cold plunge, sauna, gym); Bitcoin ATM -> Bitcoin terminal
- Slide 10: Yellow Houses -> Cypherpunk Commons A & B; describe
  Outdoor/Office; VIP guest room -> Long-term guest housing
- Slide 13: P&L clearly labelled estimated/projected (recomputed
  from new prices: $65k rev / $31k profit / ~$372k yr)
- Slide 15: "Prove the model in Austin. Prove the replicability in
  France. Achieve decentralization."
- Sync PITCH-CONTENT.md to match

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
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Patrick Mulligan 2026-08-06 22:18:39 +02:00
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PITCH-CONTENT.md
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@ -36,8 +36,9 @@ summit gathering and the farm are next.
- Peak experiences don't compound without ongoing relationships, education, and a place to practice.
**Thesis:** SolLunar Society is the missing infrastructure — a community hub
where the work begun at transformational events continues through membership,
tenants, events and regenerative living.
where the work began at transformational events continues through membership,
resident businesses (retailers, food co-ops and makers), events and
regenerative living.
---
@ -65,8 +66,8 @@ Summit Gatherings** (travelling), **Château du Faune** (farm) — plus faint
place plugs in.
- **Decentralized mesh network** — Community-owned routers and mesh kits blanket each location; connectivity no single provider can switch off.
- **Open hardware** — Servers, routers, exchange kiosks and NFC hardware from a documented, replicable bill of materials.
- **Sovereign software** — Self-hosted services on a stack we control; no platform lock-in, forkable by any future node.
- **Open hardware** — Servers, routers, exchange kiosks and near-field communication (NFC) hardware from a documented, replicable bill of materials.
- **Sovereign software** — Self-hosted services on a stack the user controls; no platform lock-in, forkable by any future node.
- **Bitcoin & Lightning** — Instant, low-fee settlement at kiosks and NFC points. Value stays in the network, not the middleman.
- **Nostr identity & comms** — Portable identity, messaging and social layer that travels with members across every node.
- **Replicable blueprint** — Every node ships its build docs. Proven once, the whole stack redeploys anywhere in the world.
@ -96,9 +97,9 @@ we're raising for.
**What makes it unique**
- Live, financially-modeled first node (real P&L)
- Five founding tenants + a three-tier membership
- Bitcoin ATM, vending & the full member ecosystem on site
- Bitcoin terminal, vending & the full member ecosystem on site
**Spaces:** Retail space · Event space · Private lounge · Co-working · Yellow House hostel & data center
**Spaces:** Retail space · Event space · Private lounge · Co-working · Cypherpunk Commons hostel & data center
**How it earns:** Memberships · Tenants · Events & venue buyouts
---
@ -145,9 +146,9 @@ Recurring membership is the core of the model — priced right for the Austin ma
| Tier | Price / mo | Target members | Includes |
| --- | --- | --- | --- |
| **Solarpunk Society** | $50 | 150 | Member events; amenities, vending & Bitcoin ATM; access to tenants |
| **Lunarpunk Locals** | $150 | 100 | Coworking days at SolLunar; access to tenants; amenities, vending & Bitcoin ATM |
| **Cypherpunk Commons** *(flagship)* | $350 | 50 | Coworking with the Lab 484 team; all locations · tech support; Bitcoin ATM, vending, coffee & tea; full tenant & amenity access |
| **Solarpunk Society** | $48 | 150 | Member events; amenities (cold plunge, sauna & gym); vending & Bitcoin terminal; access to tenants |
| **Lunarpunk Locals** | $148 | 100 | Coworking days at SolLunar; amenities (cold plunge, sauna & gym); vending & Bitcoin terminal; access to tenants |
| **Cypherpunk Commons** *(flagship)* | $348 | 50 | Coworking with the Lab 484 team; all locations · tech support; cold plunge, sauna, gym & coworking; vending, coffee, tea & Bitcoin terminal; full tenant & amenity access |
**Austin comparables:** Soho House $350 · Bond Collective $300 · Bathe $200 · Stardust Garage $155 · Submersive $41
@ -155,13 +156,13 @@ Recurring membership is the core of the model — priced right for the Austin ma
## 10 · The building — one address, three buildings
A members' society up front, two Yellow Houses behind — lodging, coworking and
the data center that runs it all. *The Yellow House data center makes SolLunar
self-hosting — the Lab 484 stack runs on-site, not in someone else's cloud.*
A members' society up front, Cypherpunk Commons A & B behind — lodging, coworking
and the data center that runs it all. *The Cypherpunk Commons data center makes
SolLunar self-hosting — the Lab 484 stack runs on-site, not in someone else's cloud.*
- **SolLunar Society** — Retail space · Event space · Private office · Private lounge
- **Lab 484 · Yellow House 1** — Hostel room ($40/night) · Healer room · Coworking · Meeting room · Outdoor
- **Lab 484 · Yellow House 2** — VIP guest room · Office · Data center · Outdoor
- **Cypherpunk Commons A** — Hostel room ($40/night) · Healer room · Coworking · Meeting room · Outdoor (activity space, food truck & café)
- **Cypherpunk Commons B** — Long-term guest housing · Office (coworking with amenities) · Data center · Outdoor (activity space, food truck & café)
---
@ -190,22 +191,22 @@ money, your identity travel with you.
## 13 · The numbers — SolLunar Society unit economics
Real **monthly** P&L for the Austin node. *(Figures recomputed from the source
plan's line items; the source summary table stated $71.4k rev / $38.5k exp,
which didn't reconcile — see the caveat below.)*
**Estimated monthly** P&L for the Austin node — projections, not audited results.
*(Figures recomputed from the source plan's line items; the source summary table
stated $71.4k rev / $38.5k exp, which didn't reconcile — see the caveat below.)*
**Summary (recomputed):**
| | Monthly | Yearly |
| --- | --- | --- |
| **Revenue** | **$65,400** | $784,800 |
| **Revenue** | **$65,000** | $780,000 |
| **Expenses** | **$34,000** | $408,000 |
| **Net profit** | **$31,400** | **~$376,800** |
| **Net profit** | **$31,000** | **~$372,000** |
**Revenue — Memberships ($36,500/mo)**
- Cypherpunk Commons — $17,500 (50 × $350)
- Solarpunk Society — $7,500 (150 × $50)
- Lunarpunk Locals — $1,500 ($150/mo · count TBD)
**Revenue — Memberships ($36,100/mo)**
- Cypherpunk Commons — $17,400 (50 × $348)
- Solarpunk Society — $7,200 (150 × $48)
- Lunarpunk Locals — $1,500 ($148/mo · count TBD)
- Vending machine sales — $5,000
- Promo / B2B network sales — $5,000
@ -227,11 +228,12 @@ which didn't reconcile — see the caveat below.)*
- Overhead — $3,000
- Utilities — $2,000 (electric, water, trash)
> ⚠️ **Caveats to reconcile:** the source doc's summary table stated
> $71,400 revenue / $38,500 expenses / $32,900 profit / $394,800/yr, which does
> **not** match the line items above (line items give $65,400 / $34,000 /
> $31,400 / $376,800). Also, **Lunarpunk Locals** income ($1,500) doesn't match
> its "100 × $150" annotation. Numbers here use the line-item recomputation.
> ⚠️ **These are estimated figures — projections, not audited results.** The
> source doc's summary table stated $71,400 revenue / $38,500 expenses / $32,900
> profit / $394,800/yr, which does **not** match the line items above (line items
> give $65,000 / $34,000 / $31,000 / $372,000). Also, **Lunarpunk Locals** income
> ($1,500) doesn't match its "100 × $148" annotation. Numbers here use the
> line-item recomputation.
---
@ -255,12 +257,12 @@ Invest in SolLunar Society — the first node, opening in Austin.
| Option | Amount | Equity | Annual profit share¹ | What it funds |
| --- | --- | --- | --- | --- |
| **Get started** | $400k | 10% | ~$37,680 / yr | Seeds the launch — sign the lease, fit out the space and open the doors. |
| **Full execution** *(full build)* | $900k | 25% | ~$94,200 / yr | Funds the full build-out and the first operating year end to end. |
| **Get started** | $400k | 10% | ~$37,200 / yr | Seeds the launch — sign the lease, fit out the space and open the doors. |
| **Full execution** *(full build)* | $900k | 25% | ~$93,000 / yr | Funds the full build-out and the first operating year end to end. |
¹ On SolLunar Society's recomputed ~$376,800/yr node profit.
¹ On SolLunar Society's estimated ~$372,000/yr node profit.
- **Prove the model in Austin, then replicate it on Lab 484 — the summit gathering and the farm are next.**
- **Prove the model in Austin. Prove the replicability in France. Achieve decentralization.**
- **Contact:** team@l484.com · Book an investor call
---