diff --git a/src/deck/slides/AskSlide.vue b/src/deck/slides/AskSlide.vue
index 4b5fe19..3816549 100644
--- a/src/deck/slides/AskSlide.vue
+++ b/src/deck/slides/AskSlide.vue
@@ -4,15 +4,20 @@ import Icon from '../components/Icon.vue'
 import { brand, investorAsk, pnl, fmtUsd } from '../data'
 
 const pct = (n: number) => Math.round(n * 100)
-// annual profit share per option, on the recomputed yearly profit
-const options = investorAsk.options.map((o) => ({ ...o, annual: Math.round(pnl.yearlyProfit * o.equity) }))
+// annual profit share per option, on the recomputed yearly profit.
+// Number them so the ask reads as a choice ("which way in?"), not a menu of two.
+const options = investorAsk.options.map((o, i) => ({
+  ...o,
+  choice: `Option ${i + 1}`,
+  annual: Math.round(pnl.yearlyProfit * o.equity),
+}))
 </script>
 
 <template>
   <SlideFrame center>
     <p class="text-xs font-semibold uppercase tracking-[0.3em] text-amber">The ask</p>
-    <h2 class="mt-4 font-display text-4xl font-semibold text-fg sm:text-5xl">Two ways in</h2>
-    <p class="mt-3 text-fg-muted">Invest in SolLunar Society — the first node, opening in Austin.</p>
+    <h2 class="mt-4 font-display text-4xl font-semibold text-fg sm:text-5xl">Choose your way in</h2>
+    <p class="mt-3 text-fg-muted">Invest in SolLunar Society — the first node, opening in Austin. Pick the entry that fits.</p>
 
     <!-- the two options -->
     <div class="mx-auto mt-9 grid w-full max-w-2xl gap-5 sm:grid-cols-2">
@@ -29,9 +34,10 @@ const options = investorAsk.options.map((o) => ({ ...o, annual: Math.round(pnl.y
           Full build
         </span>
         <p
-          class="text-xs font-semibold uppercase tracking-wider"
+          class="flex items-center gap-2 text-xs font-semibold uppercase tracking-wider"
           :class="o.featured ? 'text-indigo' : 'text-fg-muted'"
         >
+          <span class="rounded-full border border-current px-2 py-0.5">{{ o.choice }}</span>
           {{ o.label }}
         </p>
         <div class="mt-1 flex items-baseline gap-2">
diff --git a/src/deck/slides/EntitiesSlide.vue b/src/deck/slides/EntitiesSlide.vue
index 6559135..8675f35 100644
--- a/src/deck/slides/EntitiesSlide.vue
+++ b/src/deck/slides/EntitiesSlide.vue
@@ -9,8 +9,8 @@ const backbone = entityById('lab484')
 <template>
   <SlideFrame
     kicker="The collaboration"
-    title="Three experiences, one backbone"
-    subtitle="One is funded and opening now — SolLunar Society in Austin. The summit gathering and the farm follow, on the same Lab 484 stack."
+    title="One soil, three flowers"
+    subtitle="One flower is funded and opening now — SolLunar Society in Austin. A regenerative farm in southern France and travelling pop-up gatherings follow — the same Lab 484 stack, proven in three very different environments."
   >
     <div class="grid gap-5 md:grid-cols-3">
       <div
diff --git a/src/deck/slides/MembershipSlide.vue b/src/deck/slides/MembershipSlide.vue
index f434ef6..77cd5dd 100644
--- a/src/deck/slides/MembershipSlide.vue
+++ b/src/deck/slides/MembershipSlide.vue
@@ -3,15 +3,18 @@ import SlideFrame from '../components/SlideFrame.vue'
 import Icon from '../components/Icon.vue'
 import { memberships, membershipComparables, fmtUsd } from '../data'
 
-// display low → high price
-const tiers = [...memberships].sort((a, b) => a.price - b.price)
+// display low → high price; carry each tier's monthly revenue at its member target
+// so the slide reads as three recurring-revenue streams, not a "buy a membership" pitch
+const tiers = [...memberships]
+  .map((t) => ({ ...t, atTarget: t.price * t.target }))
+  .sort((a, b) => a.price - b.price)
 </script>
 
 <template>
   <SlideFrame
-    kicker="SolLunar Society · memberships"
-    title="Three ways to belong"
-    subtitle="Recurring membership is the core of the model — priced right for the Austin market."
+    kicker="SolLunar Society · recurring revenue"
+    title="Three recurring-revenue streams"
+    subtitle="Memberships are the model's core revenue engine — three tiers, each a predictable monthly stream. Below each tier is its revenue at target, priced against the Austin market."
   >
     <div class="grid gap-5 md:grid-cols-3">
       <div
@@ -30,9 +33,13 @@ const tiers = [...memberships].sort((a, b) => a.price - b.price)
         <h3 class="font-display text-xl font-semibold text-fg">{{ t.name }}</h3>
         <div class="mt-2 flex items-baseline gap-1">
           <span class="font-display text-4xl font-bold text-fg">{{ fmtUsd(t.price) }}</span>
-          <span class="text-sm text-fg-muted">/mo</span>
+          <span class="text-sm text-fg-muted">/mo · per member</span>
         </div>
-        <p class="mt-1 text-xs text-fg-muted">{{ t.blurb }} · target {{ t.target }} members</p>
+        <p class="mt-2 font-display text-sm font-semibold text-indigo">
+          ≈ {{ fmtUsd(t.atTarget) }}/mo
+          <span class="font-sans font-normal text-fg-muted">revenue at {{ t.target }} members</span>
+        </p>
+        <p class="mt-1 text-xs text-fg-muted">{{ t.blurb }}</p>
 
         <ul class="mt-5 flex-1 space-y-2">
           <li v-for="p in t.perks" :key="p" class="flex items-start gap-2 text-sm text-fg-muted">
diff --git a/src/deck/slides/PnlSlide.vue b/src/deck/slides/PnlSlide.vue
index 6b770ec..cd3873a 100644
--- a/src/deck/slides/PnlSlide.vue
+++ b/src/deck/slides/PnlSlide.vue
@@ -138,6 +138,9 @@ const revPct = (id: string) =>
           <span class="shrink-0 font-display text-lg font-semibold" :class="text[g.accent]">
             {{ fmtUsd(groupTotal(g)) }}
           </span>
+          <span class="hidden shrink-0 text-[10px] uppercase tracking-wider text-fg-muted/70 sm:inline">
+            {{ selected === g.id ? 'Hide' : 'Tap to expand' }}
+          </span>
           <Icon name="ChevronRight" class="size-4 shrink-0 text-fg-muted transition-transform" :class="selected === g.id ? 'rotate-90' : ''" />
         </button>
       </div>
diff --git a/src/deck/slides/RoadmapSlide.vue b/src/deck/slides/RoadmapSlide.vue
index 9871393..6ec3a84 100644
--- a/src/deck/slides/RoadmapSlide.vue
+++ b/src/deck/slides/RoadmapSlide.vue
@@ -7,7 +7,7 @@ import { roadmap } from '../data'
   <SlideFrame
     kicker="The replication play"
     title="Prove it three ways, then grow it anywhere"
-    subtitle="The three entities aren't the endgame — they're the seed. The blueprint is the business."
+    subtitle="The three entities aren't the endgame — they're the proof. The real business is the replicable blueprint: prove it once, then open new locations on the same backbone at marginal cost."
   >
     <ol class="relative grid gap-6 md:grid-cols-4">
       <!-- connecting line -->
diff --git a/src/deck/slides/SpacesSlide.vue b/src/deck/slides/SpacesSlide.vue
index 13ac258..0f15999 100644
--- a/src/deck/slides/SpacesSlide.vue
+++ b/src/deck/slides/SpacesSlide.vue
@@ -10,7 +10,7 @@ const icons = ['Building2', 'BedDouble', 'Cpu']
   <SlideFrame
     kicker="SolLunar Society · the building"
     title="One address, three buildings"
-    subtitle="A members' society up front, Cypherpunk Commons A & B behind — lodging, coworking and the data center that runs it all."
+    subtitle="A members' club building in front, with Cypherpunk Commons A & B in the back — lodging, coworking and the data center that runs it all."
   >
     <div class="grid gap-4 md:grid-cols-3">
       <div
diff --git a/src/deck/slides/TitleSlide.vue b/src/deck/slides/TitleSlide.vue
index 12f835f..ea84fd3 100644
--- a/src/deck/slides/TitleSlide.vue
+++ b/src/deck/slides/TitleSlide.vue
@@ -5,6 +5,14 @@ import PlaceholderBadge from '../components/PlaceholderBadge.vue'
 import { Alert, AlertTitle, AlertDescription } from '@/components/ui/alert'
 import { brand, surfaceEntities, accentText } from '../data'
 import logoUrl from '@/deck/assets/logo.webp'
+
+// the "flowers" that grow from the Lab 484 soil — type + where each one lives,
+// so a first-time reader immediately places them (incl. the French farm)
+const flowerMeta: Record<string, { type: string; place: string }> = {
+  sollunar: { type: 'City', place: 'Austin, TX' },
+  summit: { type: 'Pop-up', place: 'Travelling' },
+  chateau: { type: 'Farm', place: 'S. France' },
+}
 </script>
 
 <template>
@@ -37,19 +45,36 @@ import logoUrl from '@/deck/assets/logo.webp'
         </div>
       </div>
 
-      <p class="mt-7 max-w-2xl text-balance text-xl text-fg sm:text-2xl">
+      <!-- wordmark: the mark reads "So·lL·unar" — spell it out so the lL ligature isn't misread -->
+      <p class="mt-5 font-display text-2xl font-semibold tracking-wide text-fg">
+        So<span class="text-amber">lL</span>unar
+      </p>
+
+      <p class="mt-4 max-w-2xl text-balance text-xl text-fg sm:text-2xl">
         {{ brand.tagline }}
       </p>
 
-      <!-- the three collaborating entities -->
-      <div class="mt-10 flex flex-wrap items-center justify-center gap-x-3 gap-y-2 text-sm text-fg-muted">
-        <span class="uppercase tracking-[0.2em]">Three experiences, one backbone</span>
+      <!-- the metaphor, made explicit: Lab 484 is the soil; three flowers grow from it -->
+      <div class="mt-10 flex flex-wrap items-center justify-center gap-x-2 gap-y-1 text-sm text-fg-muted">
+        <span class="uppercase tracking-[0.2em]">Lab 484 is the soil</span>
+        <span class="text-fg-muted/50">— three flowers grow from it —</span>
       </div>
-      <div class="mt-3 flex flex-wrap items-center justify-center gap-3">
-        <template v-for="(e, i) in surfaceEntities" :key="e.id">
-          <span class="font-display text-lg font-semibold" :class="accentText[e.accent]">{{ e.name }}</span>
-          <span v-if="i < surfaceEntities.length - 1" class="text-fg-muted">·</span>
-        </template>
+      <div class="mt-4 flex flex-wrap items-center justify-center gap-3">
+        <span
+          v-for="e in surfaceEntities"
+          :key="e.id"
+          class="flex flex-col items-center rounded-xl border border-line bg-surface px-4 py-2"
+        >
+          <span class="font-display text-base font-semibold" :class="accentText[e.accent]">{{ e.name }}</span>
+          <span class="text-[11px] uppercase tracking-wider text-fg-muted">
+            {{ flowerMeta[e.id].type }} · {{ flowerMeta[e.id].place }}
+          </span>
+        </span>
+        <!-- room to grow: future flowers -->
+        <span class="flex flex-col items-center rounded-xl border border-dashed border-line-2 px-4 py-2 opacity-60">
+          <span class="font-display text-base font-semibold text-fg-muted">+ more</span>
+          <span class="text-[11px] uppercase tracking-wider text-fg-muted">Future flowers</span>
+        </span>
       </div>
 
       <p class="mt-8 max-w-xl text-balance text-sm text-fg-muted">