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Sync PITCH-CONTENT.md with the clarity pass

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Mirrors the deck copy: soil/flowers framing + wordmark note, southern
France for Château, self-hosting line, venue rental, real P&L, Lightning
gloss, choose-your-way-in ask, unpacked blueprint line, and the
memberships revenue view — including a flagged reconcile-before-sending
note on the Lunarpunk target vs. its conservative P&L amount.

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
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Patrick Mulligan 2026-08-12 20:24:07 +02:00
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PITCH-CONTENT.md
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@ -7,8 +7,13 @@
> **Brand note:** *SolLunar* is the cover brand (the venture / the raise).
> *Lab 484* is the shared tech backbone (open hardware + sovereign software)
> **and** a 45% operating partner. *SolLunar Punk Society (SPS)* is the other
> 45% partner (space + community). Tagline: *One network. Three ways to
> experience it.* / *Energy · Intelligence · Harmony.*
> 45% partner (space + community). Tagline: *One living foundation. Many
> flowers.* / *Energy · Intelligence · Harmony.*
>
> **Core metaphor:** Lab 484 is the *soil* — a shared hardware + software
> ecosystem (built on decentralized protocols: Nostr + Bitcoin). Three *flowers*
> grow from it: **City** (SolLunar, Austin), **Farm** (Château du Faune, southern
> France) and **Pop-up** (travelling summit gatherings) — with room for more.
---
@ -16,13 +21,15 @@
**SolLunar** — Investment prospectus (draft)
**One network. Three ways to experience it.**
**One living foundation. Many flowers.**
A sovereign network on shared, open infrastructure. The first node — SolLunar
Society, a members' club in Austin — is live, modeled and raising now; the
summit gathering and the farm are next.
Lab 484 is the soil — a shared, open ecosystem of hardware + software. Three
flowers grow from it: a members' club in Austin (live and raising now), a
regenerative farm in southern France, and pop-up gatherings that travel. Prove
one, then replicate the blueprint anywhere.
- **Three experiences, one backbone:** SolLunar Society · Pop-up Summit Gatherings · Château du Faune
- **Lab 484 is the soil — three flowers grow from it:** SolLunar Society (City · Austin) · Pop-up Summit Gatherings (Travelling) · Château du Faune (Farm · S. France) · + future flowers
- **Wordmark:** the mark is *So·lL·unar* (the lL ligature, not a numeral).
- **Raising now · SolLunar Society · Austin, TX**
---
@ -61,9 +68,12 @@ Summit Gatherings** (travelling), **Château du Faune** (farm) — plus faint
## 4 · Lab 484 · the shared backbone
**Open hardware, sovereign software.** Lab 484 is the stack under every entity
— owned by the network, documented to be rebuilt anywhere. Build it once; every
place plugs in.
**Open hardware, sovereign software.** Lab 484 is the stack under every entity —
the shared hardware + software every location runs on, owned by the network and
documented to be rebuilt anywhere. Build the stack once; every place plugs in.
*Every node self-hosts — the stack runs on-site, on the network's own hardware,
not in someone else's cloud.*
- **Decentralized mesh network** — Community-owned routers and mesh kits blanket each location; connectivity no single provider can switch off.
- **Open hardware** — Servers, routers, exchange kiosks and near-field communication (NFC) hardware from a documented, replicable bill of materials.
@ -74,18 +84,20 @@ place plugs in.
---
## 5 · Three experiences, one backbone
## 5 · One soil, three flowers
*One is funded and opening now — SolLunar Society in Austin. The summit
gathering and the farm follow, on the same Lab 484 stack.*
*One flower is funded and opening now — SolLunar Society in Austin. A
regenerative farm in southern France and travelling pop-up gatherings follow —
the same Lab 484 stack, proven in three very different environments.*
- **SolLunar Society** — City center · the first node (Members' club & community hub · Austin, TX). *The first node and the one we're raising for: a members' club in Austin where sovereignty-minded community — tenants, events, memberships and regenerative living — comes together year-round on the Lab 484 stack.* — **Live P&L · this raise.**
- **Pop-up Summit Gatherings** — Travelling gatherings (e.g. Solar Punk Summit). *A repeatable summit-gathering format that deploys the entire stack anywhere for a few days, then packs down and moves on.* — Vision · on the roadmap.
- **Château du Faune** — Farm center (off-grid · regenerative farm). *An off-grid regenerative farm hosting retreats, artist & developer residencies, and the network's living lab — home to the alpacas.* — Vision · on the roadmap.
- **Château du Faune** — Farm center · southern France (off-grid regenerative farm). *An off-grid regenerative farm in southern France, hosting retreats, artist & developer residencies, and the network's living lab — home to the alpacas. Same Lab 484 stack as Austin, in a completely different environment.* — Vision · on the roadmap.
**Beneath all three — Lab 484 · Shared backbone:** the invisible foundation every
entity runs on: open hardware and self-hosted software — the mycelium beneath the
whole network. Build it once, and every place plugs in.
entity runs on: open hardware and self-hosted software, built on decentralized
protocols (Nostr + Bitcoin) — the mycelium beneath the whole network. Build the
stack once, and every place plugs in.
---
@ -95,12 +107,12 @@ whole network. Build it once, and every place plugs in.
we're raising for.
**What makes it unique**
- Live, financially-modeled first node (real P&L)
- Live, financially-modeled first node — real P&L (profit & loss)
- Five founding tenants + a three-tier membership
- Bitcoin terminal, vending & the full member ecosystem on site
**Spaces:** Retail space · Event space · Private lounge · Co-working · Cypherpunk Commons hostel & data center
**How it earns:** Memberships · Tenants · Events & venue buyouts
**How it earns:** Memberships · Tenants · Events & venue rental
---
@ -140,15 +152,23 @@ reason to become a member.
---
## 9 · Memberships — three ways to belong
## 9 · Memberships — three recurring-revenue streams
Recurring membership is the core of the model — priced right for the Austin market.
Memberships are the model's core revenue engine — three tiers, each a
predictable monthly stream. Below each tier is its revenue *at target*, priced
against the Austin market. *(This is a revenue view for investors, not a
membership sales pitch.)*
| Tier | Price / mo | Target members | Includes |
| --- | --- | --- | --- |
| **Solarpunk Society** | $48 | 150 | Member events; amenities (cold plunge, sauna & gym); vending & Bitcoin terminal; access to tenants |
| **Lunarpunk Locals** | $148 | 100 | Coworking days at SolLunar; amenities (cold plunge, sauna & gym); vending & Bitcoin terminal; access to tenants |
| **Cypherpunk Commons** *(flagship)* | $348 | 50 | Coworking with the Lab 484 team; all locations · tech support; cold plunge, sauna, gym & coworking; vending, coffee, tea & Bitcoin terminal; full tenant & amenity access |
| Tier | Price / mo | Target members | Revenue at target | Includes |
| --- | --- | --- | --- | --- |
| **Solarpunk Society** | $48 | 150 | ≈ $7,200/mo | Member events; amenities (cold plunge, sauna & gym); vending & Bitcoin terminal; access to tenants |
| **Lunarpunk Locals** | $148 | 100 | ≈ $14,800/mo | Coworking days at SolLunar; amenities (cold plunge, sauna & gym); vending & Bitcoin terminal; access to tenants |
| **Cypherpunk Commons** *(flagship)* | $348 | 50 | ≈ $17,400/mo | Coworking with the Lab 484 team; all locations · tech support; cold plunge, sauna, gym & coworking; vending, coffee, tea & Bitcoin terminal; full tenant & amenity access |
> ⚠️ **Reconcile before sending:** the P&L (slide 13) conservatively models
> Lunarpunk Locals at only **$1,500/mo** ("count TBD"), not the $14,800/mo its
> 100-member target implies. Decide the real Lunarpunk target and align both
> slides.
**Austin comparables:** Soho House $350 · Bond Collective $300 · Bathe $200 · Stardust Garage $155 · Submersive $41
@ -156,7 +176,7 @@ Recurring membership is the core of the model — priced right for the Austin ma
## 10 · The building — one address, three buildings
A members' society up front, Cypherpunk Commons A & B behind — lodging, coworking
A members' club building in front, with Cypherpunk Commons A & B in the back — lodging, coworking
and the data center that runs it all. *The Cypherpunk Commons data center makes
SolLunar self-hosting — the Lab 484 stack runs on-site, not in someone else's cloud.*
@ -182,7 +202,7 @@ money, your identity travel with you.
- **One membership card** — A single NFC card is your identity, access and wallet everywhere.
- **Money exchange kiosk** — On-ramp cash to Bitcoin and back at any location. The same kiosk, everywhere.
- **Pay by Lightning** — Tap to pay for drinks, tickets, rooms and experiences — instant, low-fee settlement.
- **Pay by Lightning ⚡** — Tap to pay for drinks, tickets, rooms and experiences — instant settlement, tiny fees. *(Lightning = Bitcoin's instant-settlement layer.)*
- **The Lab 484 app** — Book spaces, buy tickets, find events and manage membership from one self-hosted app.
- **Portable identity** — Your nostr identity and social graph travel with you between every node and beyond.
- **Member perks** — Access, discounts and priority booking that follow you across the whole network.
@ -213,7 +233,7 @@ stated $71.4k rev / $38.5k exp, which didn't reconcile — see the caveat below.
**Revenue — Events ($21,900/mo)**
- Lab 484 tech events — $8,000
- Lab 484 bootcamps — $6,000
- Venue buyouts — $6,400 ($400/hr · 4hr min · 4×/mo)
- Venue rental · private hire — $6,400 ($400/hr · 4hr min · 4×/mo)
- SolLunar Society events — $1,500 ($50 weekend passes)
**Revenue — Tenants ($7,000/mo)**
@ -240,7 +260,8 @@ stated $71.4k rev / $38.5k exp, which didn't reconcile — see the caveat below.
## 14 · Roadmap — the replication play
**Prove it three ways, then grow it anywhere.** The three entities aren't the
endgame — they're the seed. The blueprint is the business.
endgame — they're the proof. The real business is the replicable blueprint:
prove it once, then open new locations on the same backbone at marginal cost.
- **Phase 0 · Now — Raise & open SolLunar:** Close the $400k round, sign the lease, fit out the space and onboard the founding tenants.
- **Phase 1 · ~0–12 mo — Operate & prove the model:** Run memberships, events and tenants in Austin; validate the P&L publicly on the Lab 484 stack.
@ -251,14 +272,15 @@ endgame — they're the seed. The blueprint is the business.
---
## 15 · The ask — two ways in
## 15 · The ask — choose your way in
Invest in SolLunar Society — the first node, opening in Austin.
Invest in SolLunar Society — the first node, opening in Austin. Pick the entry
that fits.
| Option | Amount | Equity | Annual profit share¹ | What it funds |
| --- | --- | --- | --- | --- |
| **Get started** | $400k | 10% | ~$37,200 / yr | Seeds the launch — sign the lease, fit out the space and open the doors. |
| **Full execution** *(full build)* | $900k | 25% | ~$93,000 / yr | Funds the full build-out and the first operating year end to end. |
| **Option 1 · Get started** | $400k | 10% | ~$37,200 / yr | Seeds the launch — sign the lease, fit out the space and open the doors. |
| **Option 2 · Full execution** *(full build)* | $900k | 25% | ~$93,000 / yr | Funds the full build-out and the first operating year end to end. |
¹ On SolLunar Society's estimated ~$372,000/yr node profit.