diff --git a/PITCH-CONTENT.md b/PITCH-CONTENT.md
index 5cf84d5..ee5955c 100644
--- a/PITCH-CONTENT.md
+++ b/PITCH-CONTENT.md
@@ -7,8 +7,13 @@
 > **Brand note:** *SolLunar* is the cover brand (the venture / the raise).
 > *Lab 484* is the shared tech backbone (open hardware + sovereign software)
 > **and** a 45% operating partner. *SolLunar Punk Society (SPS)* is the other
-> 45% partner (space + community). Tagline: *One network. Three ways to
-> experience it.* / *Energy · Intelligence · Harmony.*
+> 45% partner (space + community). Tagline: *One living foundation. Many
+> flowers.* / *Energy · Intelligence · Harmony.*
+>
+> **Core metaphor:** Lab 484 is the *soil* — a shared hardware + software
+> ecosystem (built on decentralized protocols: Nostr + Bitcoin). Three *flowers*
+> grow from it: **City** (SolLunar, Austin), **Farm** (Château du Faune, southern
+> France) and **Pop-up** (travelling summit gatherings) — with room for more.
 
 ---
 
@@ -16,13 +21,15 @@
 
 **SolLunar** — Investment prospectus (draft)
 
-**One network. Three ways to experience it.**
+**One living foundation. Many flowers.**
 
-A sovereign network on shared, open infrastructure. The first node — SolLunar
-Society, a members' club in Austin — is live, modeled and raising now; the
-summit gathering and the farm are next.
+Lab 484 is the soil — a shared, open ecosystem of hardware + software. Three
+flowers grow from it: a members' club in Austin (live and raising now), a
+regenerative farm in southern France, and pop-up gatherings that travel. Prove
+one, then replicate the blueprint anywhere.
 
-- **Three experiences, one backbone:** SolLunar Society · Pop-up Summit Gatherings · Château du Faune
+- **Lab 484 is the soil — three flowers grow from it:** SolLunar Society (City · Austin) · Pop-up Summit Gatherings (Travelling) · Château du Faune (Farm · S. France) · + future flowers
+- **Wordmark:** the mark is *So·lL·unar* (the lL ligature, not a numeral).
 - **Raising now · SolLunar Society · Austin, TX**
 
 ---
@@ -61,9 +68,12 @@ Summit Gatherings** (travelling), **Château du Faune** (farm) — plus faint
 
 ## 4 · Lab 484 · the shared backbone
 
-**Open hardware, sovereign software.** Lab 484 is the stack under every entity
-— owned by the network, documented to be rebuilt anywhere. Build it once; every
-place plugs in.
+**Open hardware, sovereign software.** Lab 484 is the stack under every entity —
+the shared hardware + software every location runs on, owned by the network and
+documented to be rebuilt anywhere. Build the stack once; every place plugs in.
+
+*Every node self-hosts — the stack runs on-site, on the network's own hardware,
+not in someone else's cloud.*
 
 - **Decentralized mesh network** — Community-owned routers and mesh kits blanket each location; connectivity no single provider can switch off.
 - **Open hardware** — Servers, routers, exchange kiosks and near-field communication (NFC) hardware from a documented, replicable bill of materials.
@@ -74,18 +84,20 @@ place plugs in.
 
 ---
 
-## 5 · Three experiences, one backbone
+## 5 · One soil, three flowers
 
-*One is funded and opening now — SolLunar Society in Austin. The summit
-gathering and the farm follow, on the same Lab 484 stack.*
+*One flower is funded and opening now — SolLunar Society in Austin. A
+regenerative farm in southern France and travelling pop-up gatherings follow —
+the same Lab 484 stack, proven in three very different environments.*
 
 - **SolLunar Society** — City center · the first node (Members' club & community hub · Austin, TX). *The first node and the one we're raising for: a members' club in Austin where sovereignty-minded community — tenants, events, memberships and regenerative living — comes together year-round on the Lab 484 stack.* — **Live P&L · this raise.**
 - **Pop-up Summit Gatherings** — Travelling gatherings (e.g. Solar Punk Summit). *A repeatable summit-gathering format that deploys the entire stack anywhere for a few days, then packs down and moves on.* — Vision · on the roadmap.
-- **Château du Faune** — Farm center (off-grid · regenerative farm). *An off-grid regenerative farm hosting retreats, artist & developer residencies, and the network's living lab — home to the alpacas.* — Vision · on the roadmap.
+- **Château du Faune** — Farm center · southern France (off-grid regenerative farm). *An off-grid regenerative farm in southern France, hosting retreats, artist & developer residencies, and the network's living lab — home to the alpacas. Same Lab 484 stack as Austin, in a completely different environment.* — Vision · on the roadmap.
 
 **Beneath all three — Lab 484 · Shared backbone:** the invisible foundation every
-entity runs on: open hardware and self-hosted software — the mycelium beneath the
-whole network. Build it once, and every place plugs in.
+entity runs on: open hardware and self-hosted software, built on decentralized
+protocols (Nostr + Bitcoin) — the mycelium beneath the whole network. Build the
+stack once, and every place plugs in.
 
 ---
 
@@ -95,12 +107,12 @@ whole network. Build it once, and every place plugs in.
 we're raising for.
 
 **What makes it unique**
-- Live, financially-modeled first node (real P&L)
+- Live, financially-modeled first node — real P&L (profit & loss)
 - Five founding tenants + a three-tier membership
 - Bitcoin terminal, vending & the full member ecosystem on site
 
 **Spaces:** Retail space · Event space · Private lounge · Co-working · Cypherpunk Commons hostel & data center
-**How it earns:** Memberships · Tenants · Events & venue buyouts
+**How it earns:** Memberships · Tenants · Events & venue rental
 
 ---
 
@@ -140,15 +152,23 @@ reason to become a member.
 
 ---
 
-## 9 · Memberships — three ways to belong
+## 9 · Memberships — three recurring-revenue streams
 
-Recurring membership is the core of the model — priced right for the Austin market.
+Memberships are the model's core revenue engine — three tiers, each a
+predictable monthly stream. Below each tier is its revenue *at target*, priced
+against the Austin market. *(This is a revenue view for investors, not a
+membership sales pitch.)*
 
-| Tier | Price / mo | Target members | Includes |
-| --- | --- | --- | --- |
-| **Solarpunk Society** | $48 | 150 | Member events; amenities (cold plunge, sauna & gym); vending & Bitcoin terminal; access to tenants |
-| **Lunarpunk Locals** | $148 | 100 | Coworking days at SolLunar; amenities (cold plunge, sauna & gym); vending & Bitcoin terminal; access to tenants |
-| **Cypherpunk Commons** *(flagship)* | $348 | 50 | Coworking with the Lab 484 team; all locations · tech support; cold plunge, sauna, gym & coworking; vending, coffee, tea & Bitcoin terminal; full tenant & amenity access |
+| Tier | Price / mo | Target members | Revenue at target | Includes |
+| --- | --- | --- | --- | --- |
+| **Solarpunk Society** | $48 | 150 | ≈ $7,200/mo | Member events; amenities (cold plunge, sauna & gym); vending & Bitcoin terminal; access to tenants |
+| **Lunarpunk Locals** | $148 | 100 | ≈ $14,800/mo | Coworking days at SolLunar; amenities (cold plunge, sauna & gym); vending & Bitcoin terminal; access to tenants |
+| **Cypherpunk Commons** *(flagship)* | $348 | 50 | ≈ $17,400/mo | Coworking with the Lab 484 team; all locations · tech support; cold plunge, sauna, gym & coworking; vending, coffee, tea & Bitcoin terminal; full tenant & amenity access |
+
+> ⚠️ **Reconcile before sending:** the P&L (slide 13) conservatively models
+> Lunarpunk Locals at only **$1,500/mo** ("count TBD"), not the $14,800/mo its
+> 100-member target implies. Decide the real Lunarpunk target and align both
+> slides.
 
 **Austin comparables:** Soho House $350 · Bond Collective $300 · Bathe $200 · Stardust Garage $155 · Submersive $41
 
@@ -156,7 +176,7 @@ Recurring membership is the core of the model — priced right for the Austin ma
 
 ## 10 · The building — one address, three buildings
 
-A members' society up front, Cypherpunk Commons A & B behind — lodging, coworking
+A members' club building in front, with Cypherpunk Commons A & B in the back — lodging, coworking
 and the data center that runs it all. *The Cypherpunk Commons data center makes
 SolLunar self-hosting — the Lab 484 stack runs on-site, not in someone else's cloud.*
 
@@ -182,7 +202,7 @@ money, your identity travel with you.
 
 - **One membership card** — A single NFC card is your identity, access and wallet everywhere.
 - **Money exchange kiosk** — On-ramp cash to Bitcoin and back at any location. The same kiosk, everywhere.
-- **Pay by Lightning** — Tap to pay for drinks, tickets, rooms and experiences — instant, low-fee settlement.
+- **Pay by Lightning ⚡** — Tap to pay for drinks, tickets, rooms and experiences — instant settlement, tiny fees. *(Lightning = Bitcoin's instant-settlement layer.)*
 - **The Lab 484 app** — Book spaces, buy tickets, find events and manage membership from one self-hosted app.
 - **Portable identity** — Your nostr identity and social graph travel with you between every node and beyond.
 - **Member perks** — Access, discounts and priority booking that follow you across the whole network.
@@ -213,7 +233,7 @@ stated $71.4k rev / $38.5k exp, which didn't reconcile — see the caveat below.
 **Revenue — Events ($21,900/mo)**
 - Lab 484 tech events — $8,000
 - Lab 484 bootcamps — $6,000
-- Venue buyouts — $6,400 ($400/hr · 4hr min · 4×/mo)
+- Venue rental · private hire — $6,400 ($400/hr · 4hr min · 4×/mo)
 - SolLunar Society events — $1,500 ($50 weekend passes)
 
 **Revenue — Tenants ($7,000/mo)**
@@ -240,7 +260,8 @@ stated $71.4k rev / $38.5k exp, which didn't reconcile — see the caveat below.
 ## 14 · Roadmap — the replication play
 
 **Prove it three ways, then grow it anywhere.** The three entities aren't the
-endgame — they're the seed. The blueprint is the business.
+endgame — they're the proof. The real business is the replicable blueprint:
+prove it once, then open new locations on the same backbone at marginal cost.
 
 - **Phase 0 · Now — Raise & open SolLunar:** Close the $400k round, sign the lease, fit out the space and onboard the founding tenants.
 - **Phase 1 · ~0–12 mo — Operate & prove the model:** Run memberships, events and tenants in Austin; validate the P&L publicly on the Lab 484 stack.
@@ -251,14 +272,15 @@ endgame — they're the seed. The blueprint is the business.
 
 ---
 
-## 15 · The ask — two ways in
+## 15 · The ask — choose your way in
 
-Invest in SolLunar Society — the first node, opening in Austin.
+Invest in SolLunar Society — the first node, opening in Austin. Pick the entry
+that fits.
 
 | Option | Amount | Equity | Annual profit share¹ | What it funds |
 | --- | --- | --- | --- | --- |
-| **Get started** | $400k | 10% | ~$37,200 / yr | Seeds the launch — sign the lease, fit out the space and open the doors. |
-| **Full execution** *(full build)* | $900k | 25% | ~$93,000 / yr | Funds the full build-out and the first operating year end to end. |
+| **Option 1 · Get started** | $400k | 10% | ~$37,200 / yr | Seeds the launch — sign the lease, fit out the space and open the doors. |
+| **Option 2 · Full execution** *(full build)* | $900k | 25% | ~$93,000 / yr | Funds the full build-out and the first operating year end to end. |
 
 ¹ On SolLunar Society's estimated ~$372,000/yr node profit.
 
diff --git a/src/deck/components/EntityDetail.vue b/src/deck/components/EntityDetail.vue
index e9f7523..48b21b2 100644
--- a/src/deck/components/EntityDetail.vue
+++ b/src/deck/components/EntityDetail.vue
@@ -2,6 +2,7 @@
 import SlideFrame from './SlideFrame.vue'
 import Icon from './Icon.vue'
 import PlaceholderBadge from './PlaceholderBadge.vue'
+import GlossedText from './GlossedText.vue'
 import { accentText, accentRing, accentDot, type Entity } from '../data'
 
 const props = defineProps<{ entity: Entity }>()
@@ -21,7 +22,7 @@ const a = props.entity.accent
       <span v-if="entity.example" class="text-sm text-fg-muted">e.g. {{ entity.example }}</span>
       <PlaceholderBadge label="name" />
     </div>
-    <p class="mt-4 max-w-2xl text-lg text-fg-muted">{{ entity.blurb }}</p>
+    <p class="mt-4 max-w-2xl text-lg text-fg-muted"><GlossedText :text="entity.blurb" /></p>
 
     <div class="mt-8 grid gap-6 lg:grid-cols-3">
       <!-- unique traits -->
@@ -34,7 +35,7 @@ const a = props.entity.accent
             <span class="mt-0.5 grid size-5 shrink-0 place-items-center rounded-full" :class="accentRing[a]">
               <Icon name="Check" class="size-3" :class="accentText[a]" />
             </span>
-            {{ t }}
+            <GlossedText :text="t" />
           </li>
         </ul>
       </div>
@@ -49,7 +50,7 @@ const a = props.entity.accent
             class="flex items-center gap-2 rounded-lg bg-surface px-3 py-2 text-sm text-fg"
           >
             <span class="size-1.5 rounded-full" :class="accentDot[a]" />
-            {{ s }}
+            <GlossedText :text="s" />
           </div>
         </div>
       </div>
@@ -69,7 +70,7 @@ const a = props.entity.accent
         </div>
         <div class="flex items-center gap-2 rounded-2xl border border-line bg-surface px-4 py-3 text-xs text-fg-muted">
           <Icon name="Layers" class="size-4 text-amber" />
-          Runs on Lab 484 — same membership, kiosk &amp; app as every node.
+          <GlossedText text="Runs on Lab 484 — same membership, kiosk & app as every node." />
         </div>
       </div>
     </div>
diff --git a/src/deck/components/GlossaryTerm.vue b/src/deck/components/GlossaryTerm.vue
new file mode 100644
index 0000000..55fc99b
--- /dev/null
+++ b/src/deck/components/GlossaryTerm.vue
@@ -0,0 +1,96 @@
+<script setup lang="ts">
+/**
+ * An inline glossary term: dotted-underline trigger that reveals a one-line
+ * definition (and an optional "learn more" link) on hover or tap.
+ *
+ * Deliberately dependency-free — the deck stage uses transforms + overflow, so
+ * a portaled popover would escape the themed `.dark` tree and lose its tokens.
+ * We render the card inline instead and let it float just below the term.
+ */
+import { ref, onBeforeUnmount } from 'vue'
+import { ExternalLink } from '@lucide/vue'
+import type { GlossaryEntry } from '../data'
+
+defineProps<{ entry: GlossaryEntry }>()
+
+const open = ref(false)
+const root = ref<HTMLElement | null>(null)
+let hoverTimer: ReturnType<typeof setTimeout> | undefined
+
+function show() {
+  clearTimeout(hoverTimer)
+  open.value = true
+}
+function hideSoon() {
+  // small grace period so the reader can travel from term to card
+  hoverTimer = setTimeout(() => (open.value = false), 120)
+}
+function toggle() {
+  open.value = !open.value
+}
+function onKey(e: KeyboardEvent) {
+  if (e.key === 'Escape') open.value = false
+}
+
+// close when tapping elsewhere (mobile has no hover-out)
+function onDocPointer(e: PointerEvent) {
+  if (open.value && root.value && !root.value.contains(e.target as Node)) open.value = false
+}
+if (typeof document !== 'undefined') document.addEventListener('pointerdown', onDocPointer)
+onBeforeUnmount(() => {
+  clearTimeout(hoverTimer)
+  if (typeof document !== 'undefined') document.removeEventListener('pointerdown', onDocPointer)
+})
+</script>
+
+<template>
+  <span ref="root" class="relative inline-block" @mouseenter="show" @mouseleave="hideSoon">
+    <button
+      type="button"
+      class="cursor-help font-medium text-fg underline decoration-amber-400/70 decoration-dotted underline-offset-4 transition hover:decoration-amber-400"
+      :aria-expanded="open"
+      @click="toggle"
+      @keydown="onKey"
+    >
+      <slot>{{ entry.term }}</slot>
+    </button>
+
+    <Transition name="gloss">
+      <span
+        v-if="open"
+        class="absolute left-1/2 top-full z-30 mt-2 block w-64 -translate-x-1/2 cursor-auto rounded-xl border border-line-2 bg-surface-2 p-3 text-left text-sm font-normal normal-case leading-relaxed text-fg-muted shadow-xl"
+        @mouseenter="show"
+        @mouseleave="hideSoon"
+      >
+        <span class="mb-1 block font-display text-xs font-semibold uppercase tracking-wider text-amber">
+          {{ entry.term }}
+        </span>
+        {{ entry.short }}
+        <a
+          v-if="entry.more"
+          :href="entry.more.href"
+          target="_blank"
+          rel="noopener noreferrer"
+          class="mt-2 inline-flex items-center gap-1 text-xs font-medium text-indigo transition hover:text-indigo-300"
+        >
+          {{ entry.more.label }}
+          <ExternalLink class="size-3" />
+        </a>
+      </span>
+    </Transition>
+  </span>
+</template>
+
+<style scoped>
+.gloss-enter-active,
+.gloss-leave-active {
+  transition:
+    opacity 0.15s ease,
+    transform 0.15s ease;
+}
+.gloss-enter-from,
+.gloss-leave-to {
+  opacity: 0;
+  transform: translate(-50%, -4px);
+}
+</style>
diff --git a/src/deck/components/GlossedText.vue b/src/deck/components/GlossedText.vue
new file mode 100644
index 0000000..cc79d07
--- /dev/null
+++ b/src/deck/components/GlossedText.vue
@@ -0,0 +1,19 @@
+<script setup lang="ts">
+/**
+ * Renders a string with any glossary terms turned into inline tooltips.
+ * Drop-in for plain interpolation: `<GlossedText :text="subtitle" />`.
+ */
+import GlossaryTerm from './GlossaryTerm.vue'
+import { glossedParts } from '../data'
+
+defineProps<{ text: string }>()
+</script>
+
+<template>
+  <span
+    ><template v-for="p in glossedParts(text)" :key="p.id"
+      ><GlossaryTerm v-if="p.entry" :entry="p.entry">{{ p.text }}</GlossaryTerm
+      ><template v-else>{{ p.text }}</template></template
+    ></span
+  >
+</template>
diff --git a/src/deck/components/Icon.vue b/src/deck/components/Icon.vue
index e46ad45..a4edda9 100644
--- a/src/deck/components/Icon.vue
+++ b/src/deck/components/Icon.vue
@@ -32,6 +32,7 @@ import {
   ChevronRight,
   Images,
   Expand,
+  Server,
   type LucideProps,
 } from '@lucide/vue'
 import type { FunctionalComponent } from 'vue'
@@ -68,6 +69,7 @@ const registry: Record<string, FunctionalComponent<LucideProps>> = {
   ChevronRight,
   Images,
   Expand,
+  Server,
 }
 
 const props = defineProps<{ name: string }>()
diff --git a/src/deck/components/SlideFrame.vue b/src/deck/components/SlideFrame.vue
index 57e4c21..37fe1b6 100644
--- a/src/deck/components/SlideFrame.vue
+++ b/src/deck/components/SlideFrame.vue
@@ -1,6 +1,7 @@
 <script setup lang="ts">
 /** Shared slide chrome: consistent padding, kicker, title, subtitle + body slot. */
 import { brandCaseParts } from '../data'
+import GlossedText from './GlossedText.vue'
 
 defineProps<{
   kicker?: string
@@ -32,7 +33,7 @@ defineProps<{
       class="mt-4 max-w-2xl text-base text-fg-muted sm:text-lg"
       :class="center ? 'mx-auto' : ''"
     >
-      {{ subtitle }}
+      <GlossedText :text="subtitle" />
     </p>
     <div :class="[title || kicker ? 'mt-10' : '', 'w-full']">
       <slot />
diff --git a/src/deck/data.ts b/src/deck/data.ts
index 8cda8fa..d5376f4 100644
--- a/src/deck/data.ts
+++ b/src/deck/data.ts
@@ -24,9 +24,9 @@ export const brand = {
   name: 'Lab 484',
   short: 'Lab 484',
   // Lab 484 — the tech co / shared backbone (also the 45% operating partner).
-  tagline: 'One network. Three ways to experience it.',
+  tagline: 'One living foundation. Many flowers.',
   subtagline:
-    'A sovereign network on shared, open infrastructure. The first node — SolLunar Society, a members’ club in Austin — is live, modeled and raising now; the summit gathering and the farm are next.',
+    'Lab 484 is the soil — a shared, open ecosystem of hardware + software. Three flowers grow from it: a members’ club in Austin (live and raising now), a regenerative farm in southern France, and pop-up gatherings that travel. Prove one, then replicate the blueprint anywhere.',
   firstNode: 'SolLunar Society · Austin, TX',
   contactEmail: 'team@l484.com',
   // Seam for later: an LNbits instance + the founder's nostr npub power the
@@ -79,12 +79,12 @@ export const entities: Entity[] = [
     blurb:
       'The first node and the one we’re raising for: a members’ club in Austin where sovereignty-minded community — tenants, events, memberships and regenerative living — comes together year-round on the Lab 484 stack.',
     traits: [
-      'Live, financially-modeled first node (real P&L)',
+      'Live, financially-modeled first node — real P&L',
       'Five founding tenants + a three-tier membership',
       'Bitcoin terminal, vending & the full member ecosystem on site',
     ],
     spaces: ['Retail space', 'Event space', 'Private lounge', 'Co-working', 'Cypherpunk Commons hostel & data center'],
-    revenue: ['Memberships', 'Tenants', 'Events & venue buyouts'],
+    revenue: ['Memberships', 'Tenants', 'Events & venue rental'],
     icon: 'Building2',
   },
   {
@@ -109,12 +109,12 @@ export const entities: Entity[] = [
   {
     id: 'chateau',
     name: 'Château du Faune',
-    role: 'Farm center',
-    kind: 'Off-grid · regenerative farm',
+    role: 'Farm center · southern France',
+    kind: 'Off-grid regenerative farm · southern France',
     accent: 'clay',
     layer: 'surface',
     blurb:
-      'The rural node: an off-grid regenerative farm hosting retreats, artist & developer residencies, and the network’s living lab — home to the alpacas.',
+      'The rural node: an off-grid regenerative farm in southern France, hosting retreats, artist & developer residencies, and the network’s living lab — home to the alpacas. Same Lab 484 stack as Austin, in a completely different environment.',
     traits: [
       'Proves the stack runs off-grid, anywhere',
       'Premium revenue from retreats & residencies',
@@ -132,7 +132,7 @@ export const entities: Entity[] = [
     accent: 'pine',
     layer: 'backbone',
     blurb:
-      'The invisible foundation every entity runs on: open hardware and self-hosted software — the mycelium beneath the whole network. Build it once, and every place plugs in.',
+      'The invisible foundation every entity runs on: open hardware and self-hosted software, built on decentralized protocols (Nostr + Bitcoin) — the mycelium beneath the whole network. Build the stack once, and every place plugs in.',
     traits: [
       'Powers all three entities from one shared stack',
       'Open bill of materials — replicable anywhere',
@@ -164,8 +164,8 @@ export const userEcosystem = [
     icon: 'Coins',
   },
   {
-    title: 'Pay by Lightning',
-    body: 'Tap to pay for drinks, tickets, rooms and experiences — instant, low-fee settlement.',
+    title: 'Pay by Lightning ⚡',
+    body: 'Tap to pay for drinks, tickets, rooms and experiences — instant settlement, tiny fees.',
     icon: 'Zap',
   },
   {
@@ -411,7 +411,7 @@ export const pnlGroups: PnlGroup[] = [
     items: [
       { label: 'Lab 484 tech events', amount: 8_000 },
       { label: 'Lab 484 bootcamps', amount: 6_000 },
-      { label: 'Venue buyouts', amount: 6_400, note: '$400/hr · 4hr min · 4×/mo' },
+      { label: 'Venue rental · private hire', amount: 6_400, note: '$400/hr · 4hr min · 4×/mo' },
       { label: 'SolLunar Society events', amount: 1_500, note: '$50 weekend passes' },
     ],
   },
@@ -552,6 +552,89 @@ export const brandCaseParts = (text: string) =>
     .filter(Boolean)
     .map((t, i) => ({ id: i, text: t, keep: t === 'SolLunar' }))
 
+/* ─────────────────────────────────────────────────────────────
+   Glossary — we keep the Bitcoin-native voice (this deck is for a
+   sovereignty-literate audience) but gloss the load-bearing jargon
+   inline: a dotted-underline term reveals a one-line definition and,
+   where useful, a "learn more" link so the reader can go deeper on
+   their own. Definitions live here; `glossedParts` splits any string
+   into plain text + term hits so `GlossedText` can render tooltips
+   without every slide rewriting its markup.
+   ───────────────────────────────────────────────────────────── */
+export type GlossaryEntry = {
+  term: string
+  short: string
+  more?: { label: string; href: string }
+}
+
+/** Keyed by the lowercased canonical term. */
+export const glossary: Record<string, GlossaryEntry> = {
+  stack: {
+    term: 'stack',
+    short:
+      'The shared hardware + software every location runs on — Lab 484’s open backbone.',
+  },
+  node: {
+    term: 'node',
+    short:
+      'One location running the full Lab 484 stack. SolLunar Austin is the first node.',
+  },
+  lightning: {
+    term: 'Lightning',
+    short:
+      'Bitcoin’s instant-settlement layer — tap-to-pay speed with tiny fees.',
+    more: { label: 'lightning.network', href: 'https://lightning.network' },
+  },
+  nostr: {
+    term: 'Nostr',
+    short:
+      'An open protocol for identity & messaging you own — no platform can revoke it.',
+    more: { label: 'nostr.com', href: 'https://nostr.com' },
+  },
+  cypherpunk: {
+    term: 'Cypherpunk',
+    short:
+      'Using cryptography to defend individual privacy and autonomy from centralized control.',
+    more: { label: 'what’s a cypherpunk?', href: 'https://en.wikipedia.org/wiki/Cypherpunk' },
+  },
+  mycelium: {
+    term: 'mycelium',
+    short:
+      'The underground fungal web that connects a forest — our metaphor for the shared backbone.',
+  },
+  'p&l': {
+    term: 'P&L',
+    short:
+      'Profit & loss — a business’s real operating income measured against its expenses.',
+  },
+}
+
+/** Aliases that resolve to a canonical glossary key. */
+const glossaryAliases: Record<string, string> = { 'profit & loss': 'p&l' }
+
+// Longest-first so multi-word aliases win the alternation (e.g. "profit & loss").
+const glossaryPattern = [...Object.keys(glossary), ...Object.keys(glossaryAliases)]
+  .sort((a, b) => b.length - a.length)
+  .map((t) => t.replace(/[.*+?^${}()|[\]\\]/g, '\\$&'))
+  .join('|')
+const glossaryRe = new RegExp(`(?<![A-Za-z0-9])(${glossaryPattern})(?![A-Za-z0-9])`, 'gi')
+
+export type GlossedPart = { id: number; text: string; entry?: GlossaryEntry }
+
+/**
+ * Split `text` into plain runs and glossary hits, so `GlossedText` can wrap the
+ * hits in a tooltip. Matching is case-insensitive and boundary-aware, so
+ * "node" won't fire inside "Noderunners".
+ */
+export const glossedParts = (text: string): GlossedPart[] =>
+  text
+    .split(glossaryRe)
+    .filter((t) => t !== '')
+    .map((t, id) => {
+      const key = glossaryAliases[t.toLowerCase()] ?? t.toLowerCase()
+      return { id, text: t, entry: glossary[key] }
+    })
+
 /** Tailwind class helpers keyed by entity accent — keeps slides declarative. */
 export const accentText: Record<Accent, string> = {
   pine: 'text-pine-300',
diff --git a/src/deck/slides/AskSlide.vue b/src/deck/slides/AskSlide.vue
index 4b5fe19..3816549 100644
--- a/src/deck/slides/AskSlide.vue
+++ b/src/deck/slides/AskSlide.vue
@@ -4,15 +4,20 @@ import Icon from '../components/Icon.vue'
 import { brand, investorAsk, pnl, fmtUsd } from '../data'
 
 const pct = (n: number) => Math.round(n * 100)
-// annual profit share per option, on the recomputed yearly profit
-const options = investorAsk.options.map((o) => ({ ...o, annual: Math.round(pnl.yearlyProfit * o.equity) }))
+// annual profit share per option, on the recomputed yearly profit.
+// Number them so the ask reads as a choice ("which way in?"), not a menu of two.
+const options = investorAsk.options.map((o, i) => ({
+  ...o,
+  choice: `Option ${i + 1}`,
+  annual: Math.round(pnl.yearlyProfit * o.equity),
+}))
 </script>
 
 <template>
   <SlideFrame center>
     <p class="text-xs font-semibold uppercase tracking-[0.3em] text-amber">The ask</p>
-    <h2 class="mt-4 font-display text-4xl font-semibold text-fg sm:text-5xl">Two ways in</h2>
-    <p class="mt-3 text-fg-muted">Invest in SolLunar Society — the first node, opening in Austin.</p>
+    <h2 class="mt-4 font-display text-4xl font-semibold text-fg sm:text-5xl">Choose your way in</h2>
+    <p class="mt-3 text-fg-muted">Invest in SolLunar Society — the first node, opening in Austin. Pick the entry that fits.</p>
 
     <!-- the two options -->
     <div class="mx-auto mt-9 grid w-full max-w-2xl gap-5 sm:grid-cols-2">
@@ -29,9 +34,10 @@ const options = investorAsk.options.map((o) => ({ ...o, annual: Math.round(pnl.y
           Full build
         </span>
         <p
-          class="text-xs font-semibold uppercase tracking-wider"
+          class="flex items-center gap-2 text-xs font-semibold uppercase tracking-wider"
           :class="o.featured ? 'text-indigo' : 'text-fg-muted'"
         >
+          <span class="rounded-full border border-current px-2 py-0.5">{{ o.choice }}</span>
           {{ o.label }}
         </p>
         <div class="mt-1 flex items-baseline gap-2">
diff --git a/src/deck/slides/EcosystemSlide.vue b/src/deck/slides/EcosystemSlide.vue
index b82e1f4..f7f9676 100644
--- a/src/deck/slides/EcosystemSlide.vue
+++ b/src/deck/slides/EcosystemSlide.vue
@@ -1,6 +1,7 @@
 <script setup lang="ts">
 import SlideFrame from '../components/SlideFrame.vue'
 import Icon from '../components/Icon.vue'
+import GlossedText from '../components/GlossedText.vue'
 import { userEcosystem, surfaceEntities as entities } from '../data'
 </script>
 
@@ -20,7 +21,7 @@ import { userEcosystem, surfaceEntities as entities } from '../data'
           <Icon :name="item.icon" class="size-5" />
         </span>
         <h3 class="mt-4 font-display text-lg font-semibold text-fg">{{ item.title }}</h3>
-        <p class="mt-1.5 text-sm leading-relaxed text-fg-muted">{{ item.body }}</p>
+        <p class="mt-1.5 text-sm leading-relaxed text-fg-muted"><GlossedText :text="item.body" /></p>
       </div>
     </div>
 
diff --git a/src/deck/slides/EntitiesSlide.vue b/src/deck/slides/EntitiesSlide.vue
index 6559135..8675f35 100644
--- a/src/deck/slides/EntitiesSlide.vue
+++ b/src/deck/slides/EntitiesSlide.vue
@@ -9,8 +9,8 @@ const backbone = entityById('lab484')
 <template>
   <SlideFrame
     kicker="The collaboration"
-    title="Three experiences, one backbone"
-    subtitle="One is funded and opening now — SolLunar Society in Austin. The summit gathering and the farm follow, on the same Lab 484 stack."
+    title="One soil, three flowers"
+    subtitle="One flower is funded and opening now — SolLunar Society in Austin. A regenerative farm in southern France and travelling pop-up gatherings follow — the same Lab 484 stack, proven in three very different environments."
   >
     <div class="grid gap-5 md:grid-cols-3">
       <div
diff --git a/src/deck/slides/MembershipSlide.vue b/src/deck/slides/MembershipSlide.vue
index f434ef6..77cd5dd 100644
--- a/src/deck/slides/MembershipSlide.vue
+++ b/src/deck/slides/MembershipSlide.vue
@@ -3,15 +3,18 @@ import SlideFrame from '../components/SlideFrame.vue'
 import Icon from '../components/Icon.vue'
 import { memberships, membershipComparables, fmtUsd } from '../data'
 
-// display low → high price
-const tiers = [...memberships].sort((a, b) => a.price - b.price)
+// display low → high price; carry each tier's monthly revenue at its member target
+// so the slide reads as three recurring-revenue streams, not a "buy a membership" pitch
+const tiers = [...memberships]
+  .map((t) => ({ ...t, atTarget: t.price * t.target }))
+  .sort((a, b) => a.price - b.price)
 </script>
 
 <template>
   <SlideFrame
-    kicker="SolLunar Society · memberships"
-    title="Three ways to belong"
-    subtitle="Recurring membership is the core of the model — priced right for the Austin market."
+    kicker="SolLunar Society · recurring revenue"
+    title="Three recurring-revenue streams"
+    subtitle="Memberships are the model's core revenue engine — three tiers, each a predictable monthly stream. Below each tier is its revenue at target, priced against the Austin market."
   >
     <div class="grid gap-5 md:grid-cols-3">
       <div
@@ -30,9 +33,13 @@ const tiers = [...memberships].sort((a, b) => a.price - b.price)
         <h3 class="font-display text-xl font-semibold text-fg">{{ t.name }}</h3>
         <div class="mt-2 flex items-baseline gap-1">
           <span class="font-display text-4xl font-bold text-fg">{{ fmtUsd(t.price) }}</span>
-          <span class="text-sm text-fg-muted">/mo</span>
+          <span class="text-sm text-fg-muted">/mo · per member</span>
         </div>
-        <p class="mt-1 text-xs text-fg-muted">{{ t.blurb }} · target {{ t.target }} members</p>
+        <p class="mt-2 font-display text-sm font-semibold text-indigo">
+          ≈ {{ fmtUsd(t.atTarget) }}/mo
+          <span class="font-sans font-normal text-fg-muted">revenue at {{ t.target }} members</span>
+        </p>
+        <p class="mt-1 text-xs text-fg-muted">{{ t.blurb }}</p>
 
         <ul class="mt-5 flex-1 space-y-2">
           <li v-for="p in t.perks" :key="p" class="flex items-start gap-2 text-sm text-fg-muted">
diff --git a/src/deck/slides/PnlSlide.vue b/src/deck/slides/PnlSlide.vue
index 6b770ec..cd3873a 100644
--- a/src/deck/slides/PnlSlide.vue
+++ b/src/deck/slides/PnlSlide.vue
@@ -138,6 +138,9 @@ const revPct = (id: string) =>
           <span class="shrink-0 font-display text-lg font-semibold" :class="text[g.accent]">
             {{ fmtUsd(groupTotal(g)) }}
           </span>
+          <span class="hidden shrink-0 text-[10px] uppercase tracking-wider text-fg-muted/70 sm:inline">
+            {{ selected === g.id ? 'Hide' : 'Tap to expand' }}
+          </span>
           <Icon name="ChevronRight" class="size-4 shrink-0 text-fg-muted transition-transform" :class="selected === g.id ? 'rotate-90' : ''" />
         </button>
       </div>
diff --git a/src/deck/slides/RoadmapSlide.vue b/src/deck/slides/RoadmapSlide.vue
index 9871393..6ec3a84 100644
--- a/src/deck/slides/RoadmapSlide.vue
+++ b/src/deck/slides/RoadmapSlide.vue
@@ -7,7 +7,7 @@ import { roadmap } from '../data'
   <SlideFrame
     kicker="The replication play"
     title="Prove it three ways, then grow it anywhere"
-    subtitle="The three entities aren't the endgame — they're the seed. The blueprint is the business."
+    subtitle="The three entities aren't the endgame — they're the proof. The real business is the replicable blueprint: prove it once, then open new locations on the same backbone at marginal cost."
   >
     <ol class="relative grid gap-6 md:grid-cols-4">
       <!-- connecting line -->
diff --git a/src/deck/slides/SpacesSlide.vue b/src/deck/slides/SpacesSlide.vue
index 13ac258..0f15999 100644
--- a/src/deck/slides/SpacesSlide.vue
+++ b/src/deck/slides/SpacesSlide.vue
@@ -10,7 +10,7 @@ const icons = ['Building2', 'BedDouble', 'Cpu']
   <SlideFrame
     kicker="SolLunar Society · the building"
     title="One address, three buildings"
-    subtitle="A members' society up front, Cypherpunk Commons A & B behind — lodging, coworking and the data center that runs it all."
+    subtitle="A members' club building in front, with Cypherpunk Commons A & B in the back — lodging, coworking and the data center that runs it all."
   >
     <div class="grid gap-4 md:grid-cols-3">
       <div
diff --git a/src/deck/slides/TechSlide.vue b/src/deck/slides/TechSlide.vue
index 890cd19..ad044ea 100644
--- a/src/deck/slides/TechSlide.vue
+++ b/src/deck/slides/TechSlide.vue
@@ -1,6 +1,7 @@
 <script setup lang="ts">
 import SlideFrame from '../components/SlideFrame.vue'
 import Icon from '../components/Icon.vue'
+import GlossedText from '../components/GlossedText.vue'
 import { tech } from '../data'
 </script>
 
@@ -8,7 +9,7 @@ import { tech } from '../data'
   <SlideFrame
     kicker="Lab 484 · the shared backbone"
     title="Open hardware, sovereign software"
-    subtitle="Lab 484 is the stack under every entity — owned by the network, documented to be rebuilt anywhere. Build it once; every place plugs in."
+    subtitle="Lab 484 is the stack under every entity — the shared hardware + software every location runs on, owned by the network and documented to be rebuilt anywhere. Build the stack once; every place plugs in."
   >
     <div class="grid gap-4 sm:grid-cols-2 lg:grid-cols-3">
       <div
@@ -20,8 +21,17 @@ import { tech } from '../data'
           <Icon :name="t.icon" class="size-5" />
         </span>
         <h3 class="mt-4 font-display text-lg font-semibold text-fg">{{ t.title }}</h3>
-        <p class="mt-1.5 text-sm leading-relaxed text-fg-muted">{{ t.body }}</p>
+        <p class="mt-1.5 text-sm leading-relaxed text-fg-muted"><GlossedText :text="t.body" /></p>
       </div>
     </div>
+
+    <!-- self-hosting: surfaced here (reviewer found this the clearest idea, buried on the building slide) -->
+    <div class="mt-5 flex items-start gap-3 rounded-2xl border border-pine-500/20 bg-pine-500/5 p-5 text-sm text-fg">
+      <Icon name="Server" class="mt-0.5 size-5 shrink-0 text-pine" />
+      <span>
+        Every node <span class="font-semibold text-pine">self-hosts</span> — the stack runs on-site,
+        on the network’s own hardware, not in someone else’s cloud.
+      </span>
+    </div>
   </SlideFrame>
 </template>
diff --git a/src/deck/slides/TitleSlide.vue b/src/deck/slides/TitleSlide.vue
index 12f835f..ea84fd3 100644
--- a/src/deck/slides/TitleSlide.vue
+++ b/src/deck/slides/TitleSlide.vue
@@ -5,6 +5,14 @@ import PlaceholderBadge from '../components/PlaceholderBadge.vue'
 import { Alert, AlertTitle, AlertDescription } from '@/components/ui/alert'
 import { brand, surfaceEntities, accentText } from '../data'
 import logoUrl from '@/deck/assets/logo.webp'
+
+// the "flowers" that grow from the Lab 484 soil — type + where each one lives,
+// so a first-time reader immediately places them (incl. the French farm)
+const flowerMeta: Record<string, { type: string; place: string }> = {
+  sollunar: { type: 'City', place: 'Austin, TX' },
+  summit: { type: 'Pop-up', place: 'Travelling' },
+  chateau: { type: 'Farm', place: 'S. France' },
+}
 </script>
 
 <template>
@@ -37,19 +45,36 @@ import logoUrl from '@/deck/assets/logo.webp'
         </div>
       </div>
 
-      <p class="mt-7 max-w-2xl text-balance text-xl text-fg sm:text-2xl">
+      <!-- wordmark: the mark reads "So·lL·unar" — spell it out so the lL ligature isn't misread -->
+      <p class="mt-5 font-display text-2xl font-semibold tracking-wide text-fg">
+        So<span class="text-amber">lL</span>unar
+      </p>
+
+      <p class="mt-4 max-w-2xl text-balance text-xl text-fg sm:text-2xl">
         {{ brand.tagline }}
       </p>
 
-      <!-- the three collaborating entities -->
-      <div class="mt-10 flex flex-wrap items-center justify-center gap-x-3 gap-y-2 text-sm text-fg-muted">
-        <span class="uppercase tracking-[0.2em]">Three experiences, one backbone</span>
+      <!-- the metaphor, made explicit: Lab 484 is the soil; three flowers grow from it -->
+      <div class="mt-10 flex flex-wrap items-center justify-center gap-x-2 gap-y-1 text-sm text-fg-muted">
+        <span class="uppercase tracking-[0.2em]">Lab 484 is the soil</span>
+        <span class="text-fg-muted/50">— three flowers grow from it —</span>
       </div>
-      <div class="mt-3 flex flex-wrap items-center justify-center gap-3">
-        <template v-for="(e, i) in surfaceEntities" :key="e.id">
-          <span class="font-display text-lg font-semibold" :class="accentText[e.accent]">{{ e.name }}</span>
-          <span v-if="i < surfaceEntities.length - 1" class="text-fg-muted">·</span>
-        </template>
+      <div class="mt-4 flex flex-wrap items-center justify-center gap-3">
+        <span
+          v-for="e in surfaceEntities"
+          :key="e.id"
+          class="flex flex-col items-center rounded-xl border border-line bg-surface px-4 py-2"
+        >
+          <span class="font-display text-base font-semibold" :class="accentText[e.accent]">{{ e.name }}</span>
+          <span class="text-[11px] uppercase tracking-wider text-fg-muted">
+            {{ flowerMeta[e.id].type }} · {{ flowerMeta[e.id].place }}
+          </span>
+        </span>
+        <!-- room to grow: future flowers -->
+        <span class="flex flex-col items-center rounded-xl border border-dashed border-line-2 px-4 py-2 opacity-60">
+          <span class="font-display text-base font-semibold text-fg-muted">+ more</span>
+          <span class="text-[11px] uppercase tracking-wider text-fg-muted">Future flowers</span>
+        </span>
       </div>
 
       <p class="mt-8 max-w-xl text-balance text-sm text-fg-muted">