diff --git a/PITCH-CONTENT.md b/PITCH-CONTENT.md
index ee5955c..5cf84d5 100644
--- a/PITCH-CONTENT.md
+++ b/PITCH-CONTENT.md
@@ -7,13 +7,8 @@
> **Brand note:** *SolLunar* is the cover brand (the venture / the raise).
> *Lab 484* is the shared tech backbone (open hardware + sovereign software)
> **and** a 45% operating partner. *SolLunar Punk Society (SPS)* is the other
-> 45% partner (space + community). Tagline: *One living foundation. Many
-> flowers.* / *Energy · Intelligence · Harmony.*
->
-> **Core metaphor:** Lab 484 is the *soil* — a shared hardware + software
-> ecosystem (built on decentralized protocols: Nostr + Bitcoin). Three *flowers*
-> grow from it: **City** (SolLunar, Austin), **Farm** (Château du Faune, southern
-> France) and **Pop-up** (travelling summit gatherings) — with room for more.
+> 45% partner (space + community). Tagline: *One network. Three ways to
+> experience it.* / *Energy · Intelligence · Harmony.*
---
@@ -21,15 +16,13 @@
**SolLunar** — Investment prospectus (draft)
-**One living foundation. Many flowers.**
+**One network. Three ways to experience it.**
-Lab 484 is the soil — a shared, open ecosystem of hardware + software. Three
-flowers grow from it: a members' club in Austin (live and raising now), a
-regenerative farm in southern France, and pop-up gatherings that travel. Prove
-one, then replicate the blueprint anywhere.
+A sovereign network on shared, open infrastructure. The first node — SolLunar
+Society, a members' club in Austin — is live, modeled and raising now; the
+summit gathering and the farm are next.
-- **Lab 484 is the soil — three flowers grow from it:** SolLunar Society (City · Austin) · Pop-up Summit Gatherings (Travelling) · Château du Faune (Farm · S. France) · + future flowers
-- **Wordmark:** the mark is *So·lL·unar* (the lL ligature, not a numeral).
+- **Three experiences, one backbone:** SolLunar Society · Pop-up Summit Gatherings · Château du Faune
- **Raising now · SolLunar Society · Austin, TX**
---
@@ -68,12 +61,9 @@ Summit Gatherings** (travelling), **Château du Faune** (farm) — plus faint
## 4 · Lab 484 · the shared backbone
-**Open hardware, sovereign software.** Lab 484 is the stack under every entity —
-the shared hardware + software every location runs on, owned by the network and
-documented to be rebuilt anywhere. Build the stack once; every place plugs in.
-
-*Every node self-hosts — the stack runs on-site, on the network's own hardware,
-not in someone else's cloud.*
+**Open hardware, sovereign software.** Lab 484 is the stack under every entity
+— owned by the network, documented to be rebuilt anywhere. Build it once; every
+place plugs in.
- **Decentralized mesh network** — Community-owned routers and mesh kits blanket each location; connectivity no single provider can switch off.
- **Open hardware** — Servers, routers, exchange kiosks and near-field communication (NFC) hardware from a documented, replicable bill of materials.
@@ -84,20 +74,18 @@ not in someone else's cloud.*
---
-## 5 · One soil, three flowers
+## 5 · Three experiences, one backbone
-*One flower is funded and opening now — SolLunar Society in Austin. A
-regenerative farm in southern France and travelling pop-up gatherings follow —
-the same Lab 484 stack, proven in three very different environments.*
+*One is funded and opening now — SolLunar Society in Austin. The summit
+gathering and the farm follow, on the same Lab 484 stack.*
- **SolLunar Society** — City center · the first node (Members' club & community hub · Austin, TX). *The first node and the one we're raising for: a members' club in Austin where sovereignty-minded community — tenants, events, memberships and regenerative living — comes together year-round on the Lab 484 stack.* — **Live P&L · this raise.**
- **Pop-up Summit Gatherings** — Travelling gatherings (e.g. Solar Punk Summit). *A repeatable summit-gathering format that deploys the entire stack anywhere for a few days, then packs down and moves on.* — Vision · on the roadmap.
-- **Château du Faune** — Farm center · southern France (off-grid regenerative farm). *An off-grid regenerative farm in southern France, hosting retreats, artist & developer residencies, and the network's living lab — home to the alpacas. Same Lab 484 stack as Austin, in a completely different environment.* — Vision · on the roadmap.
+- **Château du Faune** — Farm center (off-grid · regenerative farm). *An off-grid regenerative farm hosting retreats, artist & developer residencies, and the network's living lab — home to the alpacas.* — Vision · on the roadmap.
**Beneath all three — Lab 484 · Shared backbone:** the invisible foundation every
-entity runs on: open hardware and self-hosted software, built on decentralized
-protocols (Nostr + Bitcoin) — the mycelium beneath the whole network. Build the
-stack once, and every place plugs in.
+entity runs on: open hardware and self-hosted software — the mycelium beneath the
+whole network. Build it once, and every place plugs in.
---
@@ -107,12 +95,12 @@ stack once, and every place plugs in.
we're raising for.
**What makes it unique**
-- Live, financially-modeled first node — real P&L (profit & loss)
+- Live, financially-modeled first node (real P&L)
- Five founding tenants + a three-tier membership
- Bitcoin terminal, vending & the full member ecosystem on site
**Spaces:** Retail space · Event space · Private lounge · Co-working · Cypherpunk Commons hostel & data center
-**How it earns:** Memberships · Tenants · Events & venue rental
+**How it earns:** Memberships · Tenants · Events & venue buyouts
---
@@ -152,23 +140,15 @@ reason to become a member.
---
-## 9 · Memberships — three recurring-revenue streams
+## 9 · Memberships — three ways to belong
-Memberships are the model's core revenue engine — three tiers, each a
-predictable monthly stream. Below each tier is its revenue *at target*, priced
-against the Austin market. *(This is a revenue view for investors, not a
-membership sales pitch.)*
+Recurring membership is the core of the model — priced right for the Austin market.
-| Tier | Price / mo | Target members | Revenue at target | Includes |
-| --- | --- | --- | --- | --- |
-| **Solarpunk Society** | $48 | 150 | ≈ $7,200/mo | Member events; amenities (cold plunge, sauna & gym); vending & Bitcoin terminal; access to tenants |
-| **Lunarpunk Locals** | $148 | 100 | ≈ $14,800/mo | Coworking days at SolLunar; amenities (cold plunge, sauna & gym); vending & Bitcoin terminal; access to tenants |
-| **Cypherpunk Commons** *(flagship)* | $348 | 50 | ≈ $17,400/mo | Coworking with the Lab 484 team; all locations · tech support; cold plunge, sauna, gym & coworking; vending, coffee, tea & Bitcoin terminal; full tenant & amenity access |
-
-> ⚠️ **Reconcile before sending:** the P&L (slide 13) conservatively models
-> Lunarpunk Locals at only **$1,500/mo** ("count TBD"), not the $14,800/mo its
-> 100-member target implies. Decide the real Lunarpunk target and align both
-> slides.
+| Tier | Price / mo | Target members | Includes |
+| --- | --- | --- | --- |
+| **Solarpunk Society** | $48 | 150 | Member events; amenities (cold plunge, sauna & gym); vending & Bitcoin terminal; access to tenants |
+| **Lunarpunk Locals** | $148 | 100 | Coworking days at SolLunar; amenities (cold plunge, sauna & gym); vending & Bitcoin terminal; access to tenants |
+| **Cypherpunk Commons** *(flagship)* | $348 | 50 | Coworking with the Lab 484 team; all locations · tech support; cold plunge, sauna, gym & coworking; vending, coffee, tea & Bitcoin terminal; full tenant & amenity access |
**Austin comparables:** Soho House $350 · Bond Collective $300 · Bathe $200 · Stardust Garage $155 · Submersive $41
@@ -176,7 +156,7 @@ membership sales pitch.)*
## 10 · The building — one address, three buildings
-A members' club building in front, with Cypherpunk Commons A & B in the back — lodging, coworking
+A members' society up front, Cypherpunk Commons A & B behind — lodging, coworking
and the data center that runs it all. *The Cypherpunk Commons data center makes
SolLunar self-hosting — the Lab 484 stack runs on-site, not in someone else's cloud.*
@@ -202,7 +182,7 @@ money, your identity travel with you.
- **One membership card** — A single NFC card is your identity, access and wallet everywhere.
- **Money exchange kiosk** — On-ramp cash to Bitcoin and back at any location. The same kiosk, everywhere.
-- **Pay by Lightning ⚡** — Tap to pay for drinks, tickets, rooms and experiences — instant settlement, tiny fees. *(Lightning = Bitcoin's instant-settlement layer.)*
+- **Pay by Lightning** — Tap to pay for drinks, tickets, rooms and experiences — instant, low-fee settlement.
- **The Lab 484 app** — Book spaces, buy tickets, find events and manage membership from one self-hosted app.
- **Portable identity** — Your nostr identity and social graph travel with you between every node and beyond.
- **Member perks** — Access, discounts and priority booking that follow you across the whole network.
@@ -233,7 +213,7 @@ stated $71.4k rev / $38.5k exp, which didn't reconcile — see the caveat below.
**Revenue — Events ($21,900/mo)**
- Lab 484 tech events — $8,000
- Lab 484 bootcamps — $6,000
-- Venue rental · private hire — $6,400 ($400/hr · 4hr min · 4×/mo)
+- Venue buyouts — $6,400 ($400/hr · 4hr min · 4×/mo)
- SolLunar Society events — $1,500 ($50 weekend passes)
**Revenue — Tenants ($7,000/mo)**
@@ -260,8 +240,7 @@ stated $71.4k rev / $38.5k exp, which didn't reconcile — see the caveat below.
## 14 · Roadmap — the replication play
**Prove it three ways, then grow it anywhere.** The three entities aren't the
-endgame — they're the proof. The real business is the replicable blueprint:
-prove it once, then open new locations on the same backbone at marginal cost.
+endgame — they're the seed. The blueprint is the business.
- **Phase 0 · Now — Raise & open SolLunar:** Close the $400k round, sign the lease, fit out the space and onboard the founding tenants.
- **Phase 1 · ~0–12 mo — Operate & prove the model:** Run memberships, events and tenants in Austin; validate the P&L publicly on the Lab 484 stack.
@@ -272,15 +251,14 @@ prove it once, then open new locations on the same backbone at marginal cost.
---
-## 15 · The ask — choose your way in
+## 15 · The ask — two ways in
-Invest in SolLunar Society — the first node, opening in Austin. Pick the entry
-that fits.
+Invest in SolLunar Society — the first node, opening in Austin.
| Option | Amount | Equity | Annual profit share¹ | What it funds |
| --- | --- | --- | --- | --- |
-| **Option 1 · Get started** | $400k | 10% | ~$37,200 / yr | Seeds the launch — sign the lease, fit out the space and open the doors. |
-| **Option 2 · Full execution** *(full build)* | $900k | 25% | ~$93,000 / yr | Funds the full build-out and the first operating year end to end. |
+| **Get started** | $400k | 10% | ~$37,200 / yr | Seeds the launch — sign the lease, fit out the space and open the doors. |
+| **Full execution** *(full build)* | $900k | 25% | ~$93,000 / yr | Funds the full build-out and the first operating year end to end. |
¹ On SolLunar Society's estimated ~$372,000/yr node profit.
diff --git a/src/deck/components/EntityDetail.vue b/src/deck/components/EntityDetail.vue
index 48b21b2..e9f7523 100644
--- a/src/deck/components/EntityDetail.vue
+++ b/src/deck/components/EntityDetail.vue
@@ -2,7 +2,6 @@
import SlideFrame from './SlideFrame.vue'
import Icon from './Icon.vue'
import PlaceholderBadge from './PlaceholderBadge.vue'
-import GlossedText from './GlossedText.vue'
import { accentText, accentRing, accentDot, type Entity } from '../data'
const props = defineProps<{ entity: Entity }>()
@@ -22,7 +21,7 @@ const a = props.entity.accent
e.g. {{ entity.example }}
{{ entity.blurb }}
The ask
-Invest in SolLunar Society — the first node, opening in Austin. Pick the entry that fits.
+Invest in SolLunar Society — the first node, opening in Austin.
- {{ o.choice }} {{ o.label }}
{{ item.body }}
- ≈ {{ fmtUsd(t.atTarget) }}/mo - revenue at {{ t.target }} members -
-{{ t.blurb }}
+{{ t.blurb }} · target {{ t.target }} members
{{ t.body }}
- SolLunar -
- -+
{{ brand.tagline }}
- -