Sync PITCH-CONTENT.md with the clarity pass

Mirrors the deck copy: soil/flowers framing + wordmark note, southern
France for Château, self-hosting line, venue rental, real P&L, Lightning
gloss, choose-your-way-in ask, unpacked blueprint line, and the
memberships revenue view — including a flagged reconcile-before-sending
note on the Lunarpunk target vs. its conservative P&L amount.

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>

PITCH-CONTENT.md

@@ -7,8 +7,13 @@
 > **Brand note:** *SolLunar* is the cover brand (the venture / the raise).
 > *Lab 484* is the shared tech backbone (open hardware + sovereign software)
 > **and** a 45% operating partner. *SolLunar Punk Society (SPS)* is the other
-> 45% partner (space + community). Tagline: *One network. Three ways to
+> 45% partner (space + community). Tagline: *One living foundation. Many
-> experience it.* / *Energy · Intelligence · Harmony.*
+> flowers.* / *Energy · Intelligence · Harmony.*
+>
+> **Core metaphor:** Lab 484 is the *soil* — a shared hardware + software
+> ecosystem (built on decentralized protocols: Nostr + Bitcoin). Three *flowers*
+> grow from it: **City** (SolLunar, Austin), **Farm** (Château du Faune, southern
+> France) and **Pop-up** (travelling summit gatherings) — with room for more.
 
 ---
 
@@ -16,13 +21,15 @@
 
 **SolLunar** — Investment prospectus (draft)
 
-**One network. Three ways to experience it.**
+**One living foundation. Many flowers.**
 
-A sovereign network on shared, open infrastructure. The first node — SolLunar
+Lab 484 is the soil — a shared, open ecosystem of hardware + software. Three
-Society, a members' club in Austin — is live, modeled and raising now; the
+flowers grow from it: a members' club in Austin (live and raising now), a
-summit gathering and the farm are next.
+regenerative farm in southern France, and pop-up gatherings that travel. Prove
+one, then replicate the blueprint anywhere.
 
-- **Three experiences, one backbone:** SolLunar Society · Pop-up Summit Gatherings · Château du Faune
+- **Lab 484 is the soil — three flowers grow from it:** SolLunar Society (City · Austin) · Pop-up Summit Gatherings (Travelling) · Château du Faune (Farm · S. France) · + future flowers
+- **Wordmark:** the mark is *So·lL·unar* (the lL ligature, not a numeral).
 - **Raising now · SolLunar Society · Austin, TX**
 
 ---
@@ -61,9 +68,12 @@ Summit Gatherings** (travelling), **Château du Faune** (farm) — plus faint
 
 ## 4 · Lab 484 · the shared backbone
 
-**Open hardware, sovereign software.** Lab 484 is the stack under every entity
+**Open hardware, sovereign software.** Lab 484 is the stack under every entity —
-— owned by the network, documented to be rebuilt anywhere. Build it once; every
+the shared hardware + software every location runs on, owned by the network and
-place plugs in.
+documented to be rebuilt anywhere. Build the stack once; every place plugs in.
+
+*Every node self-hosts — the stack runs on-site, on the network's own hardware,
+not in someone else's cloud.*
 
 - **Decentralized mesh network** — Community-owned routers and mesh kits blanket each location; connectivity no single provider can switch off.
 - **Open hardware** — Servers, routers, exchange kiosks and near-field communication (NFC) hardware from a documented, replicable bill of materials.
@@ -74,18 +84,20 @@ place plugs in.
 
 ---
 
-## 5 · Three experiences, one backbone
+## 5 · One soil, three flowers
 
-*One is funded and opening now — SolLunar Society in Austin. The summit
+*One flower is funded and opening now — SolLunar Society in Austin. A
-gathering and the farm follow, on the same Lab 484 stack.*
+regenerative farm in southern France and travelling pop-up gatherings follow —
+the same Lab 484 stack, proven in three very different environments.*
 
 - **SolLunar Society** — City center · the first node (Members' club & community hub · Austin, TX). *The first node and the one we're raising for: a members' club in Austin where sovereignty-minded community — tenants, events, memberships and regenerative living — comes together year-round on the Lab 484 stack.* — **Live P&L · this raise.**
 - **Pop-up Summit Gatherings** — Travelling gatherings (e.g. Solar Punk Summit). *A repeatable summit-gathering format that deploys the entire stack anywhere for a few days, then packs down and moves on.* — Vision · on the roadmap.
-- **Château du Faune** — Farm center (off-grid · regenerative farm). *An off-grid regenerative farm hosting retreats, artist & developer residencies, and the network's living lab — home to the alpacas.* — Vision · on the roadmap.
+- **Château du Faune** — Farm center · southern France (off-grid regenerative farm). *An off-grid regenerative farm in southern France, hosting retreats, artist & developer residencies, and the network's living lab — home to the alpacas. Same Lab 484 stack as Austin, in a completely different environment.* — Vision · on the roadmap.
 
 **Beneath all three — Lab 484 · Shared backbone:** the invisible foundation every
-entity runs on: open hardware and self-hosted software — the mycelium beneath the
+entity runs on: open hardware and self-hosted software, built on decentralized
-whole network. Build it once, and every place plugs in.
+protocols (Nostr + Bitcoin) — the mycelium beneath the whole network. Build the
+stack once, and every place plugs in.
 
 ---
 
@@ -95,12 +107,12 @@ whole network. Build it once, and every place plugs in.
 we're raising for.
 
 **What makes it unique**
-- Live, financially-modeled first node (real P&L)
+- Live, financially-modeled first node — real P&L (profit & loss)
 - Five founding tenants + a three-tier membership
 - Bitcoin terminal, vending & the full member ecosystem on site
 
 **Spaces:** Retail space · Event space · Private lounge · Co-working · Cypherpunk Commons hostel & data center
-**How it earns:** Memberships · Tenants · Events & venue buyouts
+**How it earns:** Memberships · Tenants · Events & venue rental
 
 ---
 
@@ -140,15 +152,23 @@ reason to become a member.
 
 ---
 
-## 9 · Memberships — three ways to belong
+## 9 · Memberships — three recurring-revenue streams
 
-Recurring membership is the core of the model — priced right for the Austin market.
+Memberships are the model's core revenue engine — three tiers, each a
+predictable monthly stream. Below each tier is its revenue *at target*, priced
+against the Austin market. *(This is a revenue view for investors, not a
+membership sales pitch.)*
 
-| Tier | Price / mo | Target members | Includes |
+| Tier | Price / mo | Target members | Revenue at target | Includes |
-| --- | --- | --- | --- |
+| --- | --- | --- | --- | --- |
-| **Solarpunk Society** | $48 | 150 | Member events; amenities (cold plunge, sauna & gym); vending & Bitcoin terminal; access to tenants |
+| **Solarpunk Society** | $48 | 150 | ≈ $7,200/mo | Member events; amenities (cold plunge, sauna & gym); vending & Bitcoin terminal; access to tenants |
-| **Lunarpunk Locals** | $148 | 100 | Coworking days at SolLunar; amenities (cold plunge, sauna & gym); vending & Bitcoin terminal; access to tenants |
+| **Lunarpunk Locals** | $148 | 100 | ≈ $14,800/mo | Coworking days at SolLunar; amenities (cold plunge, sauna & gym); vending & Bitcoin terminal; access to tenants |
-| **Cypherpunk Commons** *(flagship)* | $348 | 50 | Coworking with the Lab 484 team; all locations · tech support; cold plunge, sauna, gym & coworking; vending, coffee, tea & Bitcoin terminal; full tenant & amenity access |
+| **Cypherpunk Commons** *(flagship)* | $348 | 50 | ≈ $17,400/mo | Coworking with the Lab 484 team; all locations · tech support; cold plunge, sauna, gym & coworking; vending, coffee, tea & Bitcoin terminal; full tenant & amenity access |
+
+> ⚠️ **Reconcile before sending:** the P&L (slide 13) conservatively models
+> Lunarpunk Locals at only **$1,500/mo** ("count TBD"), not the $14,800/mo its
+> 100-member target implies. Decide the real Lunarpunk target and align both
+> slides.
 
 **Austin comparables:** Soho House $350 · Bond Collective $300 · Bathe $200 · Stardust Garage $155 · Submersive $41
 
@@ -156,7 +176,7 @@ Recurring membership is the core of the model — priced right for the Austin ma
 
 ## 10 · The building — one address, three buildings
 
-A members' society up front, Cypherpunk Commons A & B behind — lodging, coworking
+A members' club building in front, with Cypherpunk Commons A & B in the back — lodging, coworking
 and the data center that runs it all. *The Cypherpunk Commons data center makes
 SolLunar self-hosting — the Lab 484 stack runs on-site, not in someone else's cloud.*
 
@@ -182,7 +202,7 @@ money, your identity travel with you.
 
 - **One membership card** — A single NFC card is your identity, access and wallet everywhere.
 - **Money exchange kiosk** — On-ramp cash to Bitcoin and back at any location. The same kiosk, everywhere.
-- **Pay by Lightning** — Tap to pay for drinks, tickets, rooms and experiences — instant, low-fee settlement.
+- **Pay by Lightning ⚡** — Tap to pay for drinks, tickets, rooms and experiences — instant settlement, tiny fees. *(Lightning = Bitcoin's instant-settlement layer.)*
 - **The Lab 484 app** — Book spaces, buy tickets, find events and manage membership from one self-hosted app.
 - **Portable identity** — Your nostr identity and social graph travel with you between every node and beyond.
 - **Member perks** — Access, discounts and priority booking that follow you across the whole network.
@@ -213,7 +233,7 @@ stated $71.4k rev / $38.5k exp, which didn't reconcile — see the caveat below.
 **Revenue — Events ($21,900/mo)**
 - Lab 484 tech events — $8,000
 - Lab 484 bootcamps — $6,000
-- Venue buyouts — $6,400 ($400/hr · 4hr min · 4×/mo)
+- Venue rental · private hire — $6,400 ($400/hr · 4hr min · 4×/mo)
 - SolLunar Society events — $1,500 ($50 weekend passes)
 
 **Revenue — Tenants ($7,000/mo)**
@@ -240,7 +260,8 @@ stated $71.4k rev / $38.5k exp, which didn't reconcile — see the caveat below.
 ## 14 · Roadmap — the replication play
 
 **Prove it three ways, then grow it anywhere.** The three entities aren't the
-endgame — they're the seed. The blueprint is the business.
+endgame — they're the proof. The real business is the replicable blueprint:
+prove it once, then open new locations on the same backbone at marginal cost.
 
 - **Phase 0 · Now — Raise & open SolLunar:** Close the $400k round, sign the lease, fit out the space and onboard the founding tenants.
 - **Phase 1 · ~0–12 mo — Operate & prove the model:** Run memberships, events and tenants in Austin; validate the P&L publicly on the Lab 484 stack.
@@ -251,14 +272,15 @@ endgame — they're the seed. The blueprint is the business.
 
 ---
 
-## 15 · The ask — two ways in
+## 15 · The ask — choose your way in
 
-Invest in SolLunar Society — the first node, opening in Austin.
+Invest in SolLunar Society — the first node, opening in Austin. Pick the entry
+that fits.
 
 | Option | Amount | Equity | Annual profit share¹ | What it funds |
 | --- | --- | --- | --- | --- |
-| **Get started** | $400k | 10% | ~$37,200 / yr | Seeds the launch — sign the lease, fit out the space and open the doors. |
+| **Option 1 · Get started** | $400k | 10% | ~$37,200 / yr | Seeds the launch — sign the lease, fit out the space and open the doors. |
-| **Full execution** *(full build)* | $900k | 25% | ~$93,000 / yr | Funds the full build-out and the first operating year end to end. |
+| **Option 2 · Full execution** *(full build)* | $900k | 25% | ~$93,000 / yr | Funds the full build-out and the first operating year end to end. |
 
 ¹ On SolLunar Society's estimated ~$372,000/yr node profit.