diff --git a/src/events-app/app.ts b/src/events-app/app.ts
index 05db852..4e6963f 100644
--- a/src/events-app/app.ts
+++ b/src/events-app/app.ts
@@ -17,12 +17,15 @@ import { installLenientAuthGuard, markAuthReady, catchAllRoute } from '@/lib/rou
 import { acceptTokenFromUrl } from '@/lib/url-token'
 
 const APP_NAME = (import.meta.env.VITE_APP_NAME as string) || 'Events'
+// Console label shows the brand in parens only when it differs from the
+// default — avoids the redundant "Events (Events)" on unbranded builds.
+const APP_LABEL = APP_NAME.toLowerCase() === 'events' ? 'Events' : `Events (${APP_NAME})`
 
 /**
  * Initialize the standalone events app
  */
 export async function createAppInstance() {
-  console.log(`🚀 Starting ${APP_NAME}...`)
+  console.log(`🚀 Starting ${APP_LABEL}...`)
 
   // Accept token from URL before anything else (cross-subdomain auth relay)
   acceptTokenFromUrl(APP_NAME)
@@ -116,7 +119,7 @@ export async function createAppInstance() {
     ;(window as any).__container = container
   }
 
-  console.log(`✅ ${APP_NAME} initialized`)
+  console.log(`✅ ${APP_LABEL} initialized`)
   return { app, router }
 }
 
@@ -124,10 +127,10 @@ export async function startApp() {
   try {
     const { app } = await createAppInstance()
     app.mount('#app')
-    console.log(`🎉 ${APP_NAME} started!`)
+    console.log(`🎉 ${APP_LABEL} started!`)
     eventBus.emit('app:started', {}, 'app')
   } catch (error) {
-    console.error(`💥 Failed to start ${APP_NAME}:`, error)
+    console.error(`💥 Failed to start ${APP_LABEL}:`, error)
     document.getElementById('app')!.innerHTML = `
       <div style="padding: 20px; text-align: center; color: red;">
         <h1>Failed to Start</h1>
diff --git a/vite.events.config.ts b/vite.events.config.ts
index 418bb35..76c2c31 100644
--- a/vite.events.config.ts
+++ b/vite.events.config.ts
@@ -42,8 +42,7 @@ function eventsHtmlPlugin(): Plugin {
  *   (default: /)            → bouge.ariege.io (standalone subdomain)
  *
  * Set VITE_APP_NAME to brand the standalone (PWA name, HTML title, console
- * logs). cfaun sets "Bouge" via NixOS; future deployments can override
- * (e.g. "Bouge"). Defaults to "Events".
+ * logs). cfaun overrides to "Bouge" via NixOS. Defaults to "Events".
  */
 const APP_NAME = process.env.VITE_APP_NAME || 'Events'
 // Surface the resolved value back into env so Vite's HTML %VITE_APP_NAME%