diff --git a/vite-branding.ts b/vite-branding.ts
index abcb841..4480f15 100644
--- a/vite-branding.ts
+++ b/vite-branding.ts
@@ -1,5 +1,7 @@
+import { spawnSync } from 'node:child_process'
 import { readFileSync } from 'node:fs'
 import { resolve } from 'node:path'
+import type { Plugin } from 'vite'
 
 /**
  * Absolute path to the active brand kit. Deployers point this at their
@@ -51,3 +53,28 @@ export const brandAlias = {
 export function brandManifestName(appLabel?: string): string {
   return appLabel ? `${brand.name} ${appLabel}` : brand.name
 }
+
+/**
+ * Vite plugin: regenerate PWA icons under public/icons/ once per build
+ * / dev-server start, so vite.<app>.config.ts's includeAssets +
+ * manifest.icons always have something to include. Source resolution
+ * lives in pwa-assets.config.ts.
+ */
+export function brandAssetsPlugin(): Plugin {
+  let generated = false
+  return {
+    name: 'brand-assets-generator',
+    buildStart() {
+      if (generated) return
+      const { status } = spawnSync(
+        'node',
+        [resolve('scripts/generate-pwa-assets.mjs')],
+        { stdio: 'inherit' },
+      )
+      if (status !== 0) {
+        throw new Error('pwa-assets-generator failed; see output above')
+      }
+      generated = true
+    },
+  }
+}
diff --git a/vite.chat.config.ts b/vite.chat.config.ts
index f2f9fcf..afa3416 100644
--- a/vite.chat.config.ts
+++ b/vite.chat.config.ts
@@ -5,7 +5,7 @@ import { defineConfig, type Plugin } from 'vite'
 import { VitePWA } from 'vite-plugin-pwa'
 import { ViteImageOptimizer } from 'vite-plugin-image-optimizer'
 import { visualizer } from 'rollup-plugin-visualizer'
-import { brand, brandAlias } from './vite-branding'
+import { brand, brandAlias, brandAssetsPlugin } from './vite-branding'
 
 function chatHtmlPlugin(): Plugin {
   return {
@@ -46,6 +46,7 @@ export default defineConfig(({ mode }) => ({
     strictPort: true,
   },
   plugins: [
+    brandAssetsPlugin(),
     chatHtmlPlugin(),
     vue(),
     tailwindcss(),
diff --git a/vite.config.ts b/vite.config.ts
index 68cc1aa..6363a0b 100644
--- a/vite.config.ts
+++ b/vite.config.ts
@@ -5,7 +5,7 @@ import { defineConfig } from 'vite'
 import Inspect from 'vite-plugin-inspect'
 import { ViteImageOptimizer } from 'vite-plugin-image-optimizer'
 import { visualizer } from 'rollup-plugin-visualizer'
-import { brand, brandAlias } from './vite-branding'
+import { brand, brandAlias, brandAssetsPlugin } from './vite-branding'
 
 // https://vite.dev/config/
 //
@@ -26,6 +26,7 @@ export default defineConfig(({ mode }) => ({
     strictPort: true,
   },
   plugins: [
+    brandAssetsPlugin(),
     vue(),
     tailwindcss(),
     Inspect(),
diff --git a/vite.events.config.ts b/vite.events.config.ts
index 3f623a6..9882456 100644
--- a/vite.events.config.ts
+++ b/vite.events.config.ts
@@ -5,7 +5,7 @@ import { defineConfig, type Plugin } from 'vite'
 import { VitePWA } from 'vite-plugin-pwa'
 import { ViteImageOptimizer } from 'vite-plugin-image-optimizer'
 import { visualizer } from 'rollup-plugin-visualizer'
-import { brand, brandAlias, brandManifestName } from './vite-branding'
+import { brand, brandAlias, brandAssetsPlugin, brandManifestName } from './vite-branding'
 
 /**
  * Plugin to rewrite dev server requests to events.html
@@ -58,6 +58,7 @@ export default defineConfig(({ mode }) => ({
     strictPort: true,
   },
   plugins: [
+    brandAssetsPlugin(),
     eventsHtmlPlugin(),
     vue(),
     tailwindcss(),
diff --git a/vite.forum.config.ts b/vite.forum.config.ts
index e6e9ade..3dcc6e4 100644
--- a/vite.forum.config.ts
+++ b/vite.forum.config.ts
@@ -5,7 +5,7 @@ import { defineConfig, type Plugin } from 'vite'
 import { VitePWA } from 'vite-plugin-pwa'
 import { ViteImageOptimizer } from 'vite-plugin-image-optimizer'
 import { visualizer } from 'rollup-plugin-visualizer'
-import { brand, brandAlias } from './vite-branding'
+import { brand, brandAlias, brandAssetsPlugin } from './vite-branding'
 
 function forumHtmlPlugin(): Plugin {
   return {
@@ -46,6 +46,7 @@ export default defineConfig(({ mode }) => ({
     strictPort: true,
   },
   plugins: [
+    brandAssetsPlugin(),
     forumHtmlPlugin(),
     vue(),
     tailwindcss(),
diff --git a/vite.libra.config.ts b/vite.libra.config.ts
index 77c2aee..8fb1ca5 100644
--- a/vite.libra.config.ts
+++ b/vite.libra.config.ts
@@ -5,7 +5,7 @@ import { defineConfig, type Plugin } from 'vite'
 import { VitePWA } from 'vite-plugin-pwa'
 import { ViteImageOptimizer } from 'vite-plugin-image-optimizer'
 import { visualizer } from 'rollup-plugin-visualizer'
-import { brand, brandAlias } from './vite-branding'
+import { brand, brandAlias, brandAssetsPlugin } from './vite-branding'
 
 /**
  * Plugin to rewrite dev server requests to libra.html
@@ -51,6 +51,7 @@ export default defineConfig(({ mode }) => ({
     strictPort: true,
   },
   plugins: [
+    brandAssetsPlugin(),
     libraHtmlPlugin(),
     vue(),
     tailwindcss(),
diff --git a/vite.market.config.ts b/vite.market.config.ts
index 1dccddc..01d22b6 100644
--- a/vite.market.config.ts
+++ b/vite.market.config.ts
@@ -5,7 +5,7 @@ import { defineConfig, type Plugin } from 'vite'
 import { VitePWA } from 'vite-plugin-pwa'
 import { ViteImageOptimizer } from 'vite-plugin-image-optimizer'
 import { visualizer } from 'rollup-plugin-visualizer'
-import { brand, brandAlias } from './vite-branding'
+import { brand, brandAlias, brandAssetsPlugin } from './vite-branding'
 
 function marketHtmlPlugin(): Plugin {
   return {
@@ -46,6 +46,7 @@ export default defineConfig(({ mode }) => ({
     strictPort: true,
   },
   plugins: [
+    brandAssetsPlugin(),
     marketHtmlPlugin(),
     vue(),
     tailwindcss(),
diff --git a/vite.restaurant.config.ts b/vite.restaurant.config.ts
index c2e35e1..23f27ef 100644
--- a/vite.restaurant.config.ts
+++ b/vite.restaurant.config.ts
@@ -5,7 +5,7 @@ import { defineConfig, type Plugin } from 'vite'
 import { VitePWA } from 'vite-plugin-pwa'
 import { ViteImageOptimizer } from 'vite-plugin-image-optimizer'
 import { visualizer } from 'rollup-plugin-visualizer'
-import { brand, brandAlias } from './vite-branding'
+import { brand, brandAlias, brandAssetsPlugin } from './vite-branding'
 
 function restaurantHtmlPlugin(): Plugin {
   return {
@@ -51,6 +51,7 @@ export default defineConfig(({ mode }) => ({
     strictPort: true,
   },
   plugins: [
+    brandAssetsPlugin(),
     restaurantHtmlPlugin(),
     vue(),
     tailwindcss(),
diff --git a/vite.tasks.config.ts b/vite.tasks.config.ts
index 4386138..e903844 100644
--- a/vite.tasks.config.ts
+++ b/vite.tasks.config.ts
@@ -5,7 +5,7 @@ import { defineConfig, type Plugin } from 'vite'
 import { VitePWA } from 'vite-plugin-pwa'
 import { ViteImageOptimizer } from 'vite-plugin-image-optimizer'
 import { visualizer } from 'rollup-plugin-visualizer'
-import { brand, brandAlias } from './vite-branding'
+import { brand, brandAlias, brandAssetsPlugin } from './vite-branding'
 
 function tasksHtmlPlugin(): Plugin {
   return {
@@ -46,6 +46,7 @@ export default defineConfig(({ mode }) => ({
     strictPort: true,
   },
   plugins: [
+    brandAssetsPlugin(),
     tasksHtmlPlugin(),
     vue(),
     tailwindcss(),
diff --git a/vite.wallet.config.ts b/vite.wallet.config.ts
index 7931e79..cc9fc9a 100644
--- a/vite.wallet.config.ts
+++ b/vite.wallet.config.ts
@@ -5,7 +5,7 @@ import { defineConfig, type Plugin } from 'vite'
 import { VitePWA } from 'vite-plugin-pwa'
 import { ViteImageOptimizer } from 'vite-plugin-image-optimizer'
 import { visualizer } from 'rollup-plugin-visualizer'
-import { brand, brandAlias } from './vite-branding'
+import { brand, brandAlias, brandAssetsPlugin } from './vite-branding'
 
 /**
  * Plugin to rewrite dev server requests to wallet.html
@@ -50,6 +50,7 @@ export default defineConfig(({ mode }) => ({
     strictPort: true,
   },
   plugins: [
+    brandAssetsPlugin(),
     walletHtmlPlugin(),
     vue(),
     tailwindcss(),