diff --git a/src/app/styles.css b/src/app/styles.css
index 11c8c78..bcda178 100644
--- a/src/app/styles.css
+++ b/src/app/styles.css
@@ -661,14 +661,14 @@ html.dark .app-main__icon {
   font-size: 0.875rem;
   font-weight: 600;
 }
-.emergency-alert {
+.emergency-fallback {
   background: var(--emergency);
   border: 1px solid var(--emergency);
   border-radius: var(--radius);
   color: var(--emergency-contrast);
   padding: 1rem;
 }
-.emergency-alert h2 {
+.emergency-fallback h2 {
   margin-top: 0;
 }
 .emergency-service p {
diff --git a/src/ui/views/emergency/emergency.ts b/src/ui/views/emergency/emergency.ts
index c4f10a8..b057db9 100644
--- a/src/ui/views/emergency/emergency.ts
+++ b/src/ui/views/emergency/emergency.ts
@@ -130,12 +130,12 @@ export function createEmergencyView(
   const procedures = detail?.procedures?.length ? detail.procedures : resolved.floor.procedures;
 
   const urgent = document.createElement("div");
-  urgent.className = "emergency-alert";
-  urgent.append(heading("emergency-call-heading", "Need immediate help?"));
-  addService(urgent, "Emergency services", services.emergencyNumber, true);
-  urgent.append(text("p", "Tap to call. The number is also selectable for copying."));
-  section.append(urgent);
+  urgent.className = "emergency-fallback";
+  urgent.append(heading("emergency-call-heading", "Can't reach event help?"));
 
+  // Share first: the practical action (send your location + numbers to your
+  // group) belongs above the emergency-services number, which the procedures
+  // now frame as the fallback.
   const shareBtn = document.createElement("button");
   shareBtn.className = "emergency-share-btn";
   shareBtn.textContent = "Share emergency info";
@@ -153,7 +153,13 @@ export function createEmergencyView(
       alert("Copied to clipboard: " + textToShare.slice(0, 80) + "...");
     }
   };
-  section.append(shareBtn);
+  urgent.append(shareBtn);
+
+  addService(urgent, "Emergency services", services.emergencyNumber, true);
+  urgent.append(
+    text("p", "Call only when event staff and first aid can't respond. Tap to call."),
+  );
+  section.append(urgent);
 
   const contacts = document.createElement("section");
   contacts.setAttribute("aria-labelledby", "emergency-services-heading");